The Job

Tracking & Analytics Specialist

Technology, Data & Digital · Data, AI & Analytics · Data Analysis · Web Development · Product Management

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In short

Electrolux is seeking a detail-oriented Tracking & Analytics Specialist in Charlotte, NC, to ensure accurate digital measurement for their North America D2C eCommerce platforms. This hybrid role requires advanced expertise in GA4, GTM, and dataLayer architecture, along with strong analytical and troubleshooting skills to support business decisions.

Responsibilities

  • Configure, maintain, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations across complex D2C eCommerce experiences.
  • Define and document dataLayer requirements, tagging specifications, and measurement plans.
  • Partner with Product and Engineering teams to implement, validate, and optimize tracking solutions.
  • Perform comprehensive quality assurance testing using GA4 DebugView, GTM Preview, and browser developer tools.
  • Deploy, monitor, and troubleshoot media pixels and conversion tracking solutions, including Google Ads and Meta.
  • Investigate data discrepancies across analytics platforms and backend systems.
  • Ensure analytics implementations comply with privacy, consent management, and regulatory requirements.

Requirements

  • Bachelor's Degree
  • 3+ years of experience implementing and supporting digital analytics solutions within eCommerce, digital product, or web analytics environments.
  • Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.
  • Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.
  • Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.
  • Proven ability to collaborate effectively with cross-functional stakeholders and translate business measurement needs into clear technical requirements.

Benefits

  • Discounts on Electrolux products and services
  • Family-friendly benefits
  • Insurance policy plan
  • Extensive learning opportunities and flexible career path
#marketing#analytics#eCommerce#GA4#GTM
Electrolux Group Logo

Company

Electrolux Group

Job Posted

6 days ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Mid-Senior

Locations

Charlotte, United States of America

Qualification

Bachelor

Applicants

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