Sr Social Manager – Prime Video (AVOD), Prime Video (AVOD)

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Social Media Management · Content Strategy

In short

Amazon Prime Video is looking for a creative Sr. Social Media Manager to lead campaign-led social marketing for its AVOD content in India. This role involves end-to-end campaign strategy and execution, creative conceptualization, content calendar management, and cross-functional collaboration to drive awareness and engagement for new titles.

Responsibilities

Own end-to-end social media campaign strategy and execution for new title launches.
Develop creative concepts and content ideas for social media.
Build and manage content calendars aligned to the title release slate.
Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms.
Collaborate with content marketing, PR, creative services, and talent teams.
Brief and manage creative and social agencies.
Manage social campaign budgets.
Collaborate with talent and digital creators/influencers to amplify title launches.
Tap into cultural moments and trending conversations to make campaigns locally relevant.
Track, analyze, and report on campaign performance metrics.
Drive fan engagement and conversation around title launches.
Monitor competitor title launch strategies on social media.
Test new formats, platform features, and engagement mechanics.
Manage MX By Prime Video’s social brand channels and strategy.
Improve processes to maintain a high-bar on customer interactions and satisfaction.

Requirements

8+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross-functional marketing programs.
Experience communicating results to senior leadership.
Experience using Microsoft Excel to manipulate and analyze data.

Desired Qualifications

Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Experience with Salesforce and Tableau.

Benefits

Inclusive culture that empowers Amazonians.

Skills

Social Media MarketingCampaign ManagementContent StrategyData AnalysisMicrosoft ExcelSalesforceTableau

#Social Media#Marketing#Prime Video#Content Strategy#Campaigns

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