Senior Manager, Product & Brand Marketing, AEH

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Brand Management · Product Management

In short

The Senior Manager, Product & Brand Marketing is responsible for driving product and brand marketing strategies for the Access and Egress Hardware Group. This role leads a team and collaborates with various departments to accelerate growth, strengthen market position, and ensure alignment with business objectives. The position is based onsite in New Haven or Berlin, CT.

Responsibilities

Develop and execute comprehensive product and brand marketing strategies.
Lead marketing activities across multiple brands, ensuring consistent market presence and customer experience.
Direct new product launches, updates, lifecycle marketing, and commercialization plans.
Partner with Product Management and Sales for go-to-market strategies and sales enablement.
Conduct market, customer, and competitive analysis.
Lead integrated marketing campaigns across digital, social media, content, email, trade shows, and PR.
Drive awareness, demand generation, lead development, and customer retention.
Manage and develop a team of Brand Managers and shared marketing resources.
Establish priorities and allocate marketing resources effectively.
Oversee the development of marketing communications, product content, and collateral.
Collaborate with internal stakeholders and external agencies.
Develop, manage, and monitor marketing budgets.
Measure and report marketing performance.
Represent the organization at industry events and trade shows.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or related field required.
10+ years of progressive marketing experience in product marketing, brand management, or commercial marketing roles.
5+ years of leadership experience managing marketing professionals and cross-functional teams.
Demonstrated success developing and executing product launch and growth strategies.
Strong understanding of brand management, product marketing, customer lifecycle marketing, and demand generation.
Experience partnering with sales organizations and supporting channel-based businesses.
Excellent leadership, communication, presentation, project management, and analytical skills.
Strong business acumen.
Experience managing budgets, agencies, and multiple concurrent priorities.
Proficiency in Microsoft Office and marketing technology platforms.
Experience within manufacturing, building products, architectural hardware, security, or access control industries preferred.

Desired Qualifications

MBA or advanced degree preferred.

Benefits

Paid time off, including sick and vacation days
13 paid holidays
Job-protected leave benefits in accordance with applicable law
Medical, dental, vision, and life insurance
Health and flexible savings accounts subject to eligibility requirements
401(k) plan with employer contributions and matching subject to plan eligibility
Eligibility for a discretionary bonus
Supplemental life insurance
Short-term and long-term disability benefits
Employee discounts

Skills

Microsoft Office

#Product Marketing#Brand Marketing#Demand Generation#Marketing Strategy#New Product Launch

About ASSA ABLOY Group

Let’s create a safer and more open world – together! ASSA ABLOY is the global leader in access solutions with sales of SEK 121 billion and 52,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world. We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have…

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