The Job

Programming Manager - Prime Video AVOD, IN, Prime Video AVOD IN

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Content Strategy

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In short

Amazon Prime Video is seeking a Programming Manager for its AVOD business in India. This role is responsible for defining and executing content programming and release strategies to maximize viewership and engagement, working closely with cross-functional teams. The ideal candidate will have experience in streaming/media programming, balancing data-driven decisions with editorial judgment.

Responsibilities

  • Own the overarching programming and release strategy for AVOD, sequencing content across formats, genres, and audience cohorts to maximize viewership.
  • Define release strategy and calendars across content types including originals, new titles, libraries, local, and international content.
  • Influence storefront programming, personalization, and merchandising decisions in partnership with Marketing and Product to improve discovery and browse-to-play conversion.
  • Optimize content release plans based on performance data to ensure every customer sees the width and depth of content while ensuring every title finds its rightful audience.
  • Own and present to senior leadership key performance metrics around content performance, viewership by category, and programming effectiveness.
  • Evaluate programming performance after each cycle, translating insights into sharper decisions and clear inputs into content acquisition briefs.
  • Create strong customer-backwards frameworks including research, insights, and data-backed learnings.
  • Collaborate with other teams of the Prime Video org including Content, Marketing, Product, Business Intelligence, Customer Insights to drive programming outcomes.

Requirements

  • 3+ years of professional non-internship experience in content programming, scheduling, release strategy, or related roles.
  • Experience in streaming, broadcast, or digital media programming.
  • Experience balancing editorial judgment with data-driven decision making.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience building, executing, and scaling cross-functional content or programming initiatives.
  • Experience measuring content or programming performance across formats and channels.

Desired Qualifications

  • Understanding of the Indian content ecosystem across languages, genres, and formats.
  • Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

  • Inclusive culture empowers Amazonians to deliver the best results for our customers.
  • If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
#AVOD#Prime Video#Programming#Release Strategy#Content Strategy#Media#Digital Entertainment#India
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Company

Amazon

Job Posted

3 weeks ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Mid-Senior

Locations

Mumbai, India

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