Product Marketing Director

Marketing, Media & Creative · Product Marketing

In short

As a Product Marketing Director at ABB in Taipei, Taiwan, you will drive sales and market growth for Distribution Solutions. You will define and implement local go-to-market strategies, focusing on achieving key performance metrics and promoting product value through a value-based selling approach. This hybrid role requires a technical background and fluency in English and Mandarin.

Responsibilities

Create, plan, and ensure implementation of the local go-to-market product marketing strategy.
Define and communicate product value propositions and product positioning aligned with global strategy.
Focus on achieving targets for demand orders, growth margin percentage, net price variance, NPS, inventory turn, and on-time delivery.
Evaluate market opportunities and coordinate across local divisions and business units.
Ensure balanced growth for all product lines, product groups, and business units.
Create product demand by promoting technical aspects, providing solutions, and using a value-based selling approach.

Requirements

At least 5 years of experience as a Product Marketing role, Product Marketing Manager, or similar.
Fluent in English and Mandarin.

Desired Qualifications

Technical background preferred.
A master's degree in electronic or electrical engineering is preferred.

#product marketing#sales growth#market strategy#distribution#demand orders#growth margin#Net Promoter Score#inventory turn#on-time delivery#market opportunities#product lines#business units#value-based selling#technical aspects#solutions#English#Mandarin#Taiwan

About ABB

We are a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com\nPrivacy notice & house rules: https://social.abb/social-media-information\n\nBefore applying for a job at ABB , please read our Fraud Warning:…

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