In short
Amazon Prime Video seeks an experienced entertainment public relations professional to execute publicity campaigns for its content in India. Based in Mumbai, this role involves driving earned media coverage for Original, Exclusive, and licensed content. Responsibilities include drafting press materials, managing media relationships, supporting event execution, and collaborating with internal and international teams.
Responsibilities
- Execute PR campaigns for locally produced Amazon Originals, licensed content, select global Original and Exclusive series, and the broader content slate.
- Draft press materials including releases, media alerts, talking points, Q&As, and briefing documents.
- Pitch stories proactively to news and digital media to secure high-impact coverage.
- Support the planning and execution of premieres, junkets, set visits, talent interviews, and other tactics.
- Coordinate with talent teams, production partners, and talent representatives to deliver media-facing events.
- Manage on-ground logistics and media coordination.
- Build and maintain strong working relationships with relevant journalists.
- Conduct proactive and reactive media relations, managing inbound inquiries.
- Monitor media coverage and entertainment industry trends; identify opportunities for PV to be part of cultural conversations.
- Collaborate with international teams and Amazon MGM Studios to support global campaigns with India strategies.
- Work with internal stakeholders (content, marketing, social media) to ensure campaign delivery.
- Manage day-to-day relationships with PR agency partners, ensuring quality and timely execution.
- Track campaign performance, coverage, and share of voice.
- Provide post-campaign analysis with clear learnings and recommendations for future improvement.
Requirements
- 5+ years of recent professional communications or public relations experience.
- Bachelor's degree in communications, public relations, or a related field.
- Experience in media relations and issues management.
- Experience managing external agencies.
- 5–7 years of professional public relations experience with a focus on the entertainment industry (studio, streamer, network, production house, or entertainment PR agency).
- Strong written and verbal communication skills in English and Hindi.
- Experience writing press materials (press releases, media kits, talking points, briefing documents).
- Existing working relationships with entertainment and lifestyle media in India.
Desired Qualifications
- Experience in crisis management and response or equivalent.
- Post-graduate degree or diploma in Communications, PR, or Journalism.
- Track record of executing creative publicity campaigns and entertainment events.
- Experience working with talent, talent representatives, and publicists.
- Experience working with international teams across multiple time zones.
- Fluency in one or more additional regional Indian languages beyond Hindi and English.
Benefits
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
#Public Relations#Marketing#Entertainment#Media#Amazon Prime Video#India
Company
Amazon
Job Posted
1 month ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Mid-Senior
Locations
Mumbai, India
Qualification
Bachelor
Applicants
Be an early applicant