Performance Marketing Activation Specialist
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy
In short
Spotify is seeking a Performance Marketing Activation Specialist to manage and optimize global acquisition and conversion campaigns across paid search and social channels. This role requires hands-on experience in campaign execution, data analysis, and cross-functional collaboration to drive direct response marketing efforts.
Responsibilities
- Own daily campaign stewardship including trafficking, QA, launch, optimization, and reporting, with a primary focus on Google Search campaigns.
- Manage additional channels such as Paid Social (Meta, Snapchat, TikTok), Google App Campaigns, and Apple Search Ads.
- Contribute to campaign strategy and budget recommendations for multi-million dollar direct response initiatives, managing pacing and billing reconciliation.
- Design and execute A/B tests and experiments, analyze results, and deliver concise reports in partnership with analytics teams.
- Support incrementality testing using Conversion Lift and GeoX methodologies in collaboration with internal and platform analytics teams.
- Partner with the Strategy team to optimize across channels, coordinating Search and Social strategies.
- Cultivate and maintain vendor and platform relationships to maximize their potential.
Requirements
- 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience is a plus.
- Deep hands-on experience managing Google Brand and Nonbrand Search campaigns.
- Experience with other native platforms like Meta, Snapchat, TikTok, Google App, Apple Search, and optimization tools like Smartly is a plus.
- Data oriented with strong Excel/Sheets skills for clear storytelling and presentations.
- Knowledge of the Marketing Technology ecosystem (MMPs, website pixels, CDPs, Google Analytics, Tableau).
- Experience using AI tools to automate campaign trafficking and management.
- Detail-oriented, analytical, and results-driven with excellent communication skills.
- BA/BS degree or equivalent experience.
- Self-motivated, able to execute independently in a fast-paced environment.
- Good character and a strong work ethic.
Desired Qualifications
- A desire to learn more about data and tech innovation is a must have for future growth in the role.
- Curious and open-minded; thrives in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively.
- Experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus.
- Familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
Benefits
- The United States base range for this position is $73,000 – $104,000 USD, plus equity.
- Health insurance
- Six-month paid parental leave
- 401(k) retirement plan
- Monthly meal allowance
- 23 paid days off
- Paid flexible holidays
- Paid sick leave
- Extensive learning opportunities through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
Skills
Google SearchPaid SocialMetaSnapchatTikTokGoogle App CampaignsApple Search AdsExcelGoogle SheetsTableauGoogle Analytics
#performance marketing#paid search#paid social#app install#web conversion#acquisition#optimization#reporting#A/B testing#analytics
About Spotify
Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers…
Company
SpotifyJob Posted
2 weeks ago
Employment Type
Full Time
Work mode
Hybrid
Salary
US$73,000–104,000 / year
Experience Level
Mid-Senior
Locations
New York, United States
Qualification
Bachelor
Applicants
Be an early applicant
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