The Job

Marketing Science Lead

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Market Research · Technical Sales

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In short

Google's Large Customer Sales (LCS) team is seeking a Marketing Science Lead in Gurgaon, India. This role involves partnering with clients to understand their business objectives and measurement needs, developing comprehensive joint measurement plans, and acting as a trusted technical advisor to senior decision-makers.

Responsibilities

  • Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs.
  • Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to prove media value.
  • Act as a trusted technical advisor to senior analytics, finance, and marketing decision-makers; challenge the status quo, build executive partnerships, and deliver compelling data stories that influence business decisions.
  • Lead the business cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform (GMP) products, driving feature adoption, scaling AI innovation, and accelerating business growth.
  • Understand and pitch privacy-durable data foundations for clients by driving the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and advanced 1PD solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  • Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.
  • Experience quantifying return on investment (ROI) for advertising spend using: experimental methods (e.g., A/B testing, Geo experiments, User lift experiments), or advanced attribution (e.g., SKAN, MTA), or statistical methods (e.g., Causal Inference, MMM, Statistical MTA).

Desired Qualifications

  • Master's degree in quantitative field like Data Analytics, Economics or an MBA with a focus on quantitative methods.
  • Experience in consulting directly with clients, advising on impact of advertising on business outcomes, and building collaborative partnerships with external measurement vendors to align stakeholders and advocate for optimal solutions.
  • Experience in 1PD strategies, customer data infrastructures, and Google’s measurement ecosystem—including Google Analytics, Google Ads, tagging systems (gTag, GTM, server-side GTM), and APIs (e.g., Data Manager API).
  • Understanding of brand and performance measurement frameworks, with experience executing marketing experiments, incrementality testing, causal impact, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
  • Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH) advertising channels, brand analysis techniques, and the application of modern AI-powered marketing tools.

Benefits

  • Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc.
#marketing analytics#advertising sales#digital media#marketing#consulting#financial analysis#AdTech#MarTech#ROI#measurement
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Company

Google

Job Posted

16 hours ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Mid-Senior

Locations

Gurgaon, India

Qualification

Bachelor, Master

Applicants

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