Marketing Performance Leader (F/M/D)

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy

In short

As a Marketing Performance Leader at IKEA Germany in Wallau, you will drive the marketing performance agenda, ensuring investments deliver measurable business results and optimizing marketing ROI through data-driven decision-making. You will lead performance analysis across various media channels and provide strategic recommendations to stakeholders.

Responsibilities

Drive the marketing performance agenda and ensure that marketing investments deliver measurable business results.
Drive continuous improvement of marketing ROI through data driven decision making.
Lead performance analysis across paid, owned, and earned media channels.
Identify growth opportunities and provide strategic recommendations to stakeholders and influence decision-making through actionable insights and performance reporting.
Lead the marketing planning process by ensuring decisions are based on a clear understanding of performance and business impact.
Measure and evaluate marketing effectiveness throughout the year to ensure performance excellence.
Collaborate across commercial functions to secure integration, alignment, and maximum business impact.

Requirements

Strong experience in marketing performance measurement, analytics, and ROI optimization.
A commercial mindset and the ability to connect marketing activities to business outcomes.
The ability to translate complex data into clear recommendations and actionable insights.
Strong stakeholder management and influencing skills having a collaborative approach and the ability to build strong partnerships across functions.
A growth mindset, curiosity, and a passion for continuous improvement.
A strong commitment to IKEA values and creating positive impact for customers and the business.
Good command of German and English.

Benefits

Fair pay and a comprehensive range of additional and social benefits (a full 13th salary paid as a Christmas bonus, holiday pay, an occupational pension scheme, and much more).
Employee discounts and a share in the company’s success (bonus and loyalty programmes).
A working environment that enables you to maintain a healthy work–life balance.
A company that nurtures talent and provides you with extensive support for your professional development.
Preferential consideration for applicants with severe disabilities who meet the necessary requirements.

Skills

Marketing Performance MeasurementAnalyticsROI OptimizationStakeholder ManagementGermanEnglish

#marketing#performance#analytics#roi#stakeholder management#german#english

About IKEA

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business…

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