The Job

Marketing Manager Taiwan

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Brand Management

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In short

Spotify is hiring a Marketing Manager for Taiwan to develop and execute consumer marketing strategies, drive user acquisition and engagement, and lead integrated campaigns. This role requires deep knowledge of Taiwan's cultural landscape and music industry, fluency in Mandarin and English, and at least 6 years of experience in brand marketing.

Responsibilities

  • Own Spotify Taiwan's consumer marketing strategy, driving free user acquisition, engagement, and Premium consideration.
  • Develop and execute integrated marketing campaigns across digital, social, out-of-home, experiential, and earned media.
  • Lead go-to-market planning for key product launches, seasonal campaigns, and major cultural moments.
  • Localize global campaigns for Taiwanese audiences, ensuring genuine cultural relevance.
  • Use audience insights, market intelligence, and campaign performance data to inform decisions and optimize marketing effectiveness.
  • Measure, analyze, and communicate campaign performance to regional leadership.
  • Lead Spotify's Taiwan brand strategy in alignment with regional and global positioning.
  • Partner closely with the Taiwan Music team to develop campaigns supporting priority releases.
  • Manage the Taiwan marketing budget, prioritizing investments that deliver the greatest impact.
  • Build and maintain strong relationships with creative, media, production, and agency partners.
  • Act as the voice of the Taiwan market, influencing regional and global stakeholders.

Requirements

  • 6+ years of experience in consumer or brand marketing, with strong experience leading marketing initiatives in Taiwan.
  • Deep knowledge of Taiwan's music, entertainment, and cultural landscape, including Mandopop, emerging artists, internet culture, and local media.
  • Successfully led integrated marketing campaigns from strategy through execution that delivered measurable business results.
  • Created or led campaigns and social content that generated outsized reach, engagement, or cultural conversation relative to budget.
  • Know how to use data and customer insights to develop business cases, evaluate campaign performance, and optimize future marketing investments.
  • Experience managing agencies, external partners, and cross-functional stakeholders in a fast-paced environment.
  • Exceptional storytelling instincts and understand how to create culturally relevant campaigns that resonate with Taiwanese audiences.
  • Communicate confidently with senior stakeholders and can influence decisions across regional and global teams.
  • Highly organized, comfortable managing multiple priorities, and thrive in a dynamic, collaborative environment.
  • Experience working within technology, media, entertainment, or other consumer-focused industries.
  • Fluent in both Mandarin and English, written and spoken.

Benefits

  • Extensive learning opportunities, through our dedicated team, GreenHouse.
  • Flexible share incentives letting you choose how you share in our success.
  • Global parental leave, six months off - for all new parents.
  • All The Feels, our employee assistance program and self-care hub.
  • Flexible public holidays, swap days off according to your values and beliefs.
#Marketing#Consumer Marketing#Taiwan#Spotify#Taipei
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Company

Spotify

Job Posted

1 day ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

Taipei, Taiwan

Applicants

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