Marketing Data Scientist

Technology, Data & Digital · Data, AI & Analytics · Data Science · Data Analysis

In short

Google is seeking a Marketing Data Scientist in Gurugram to drive key measurement and analytics programs for Google Marketing. This mid-senior role involves developing innovative solutions using first-party and third-party data to demonstrate media investment effectiveness, optimizing campaigns through advanced analytics, experimentation, and modeling, and partnering with cross-functional teams to translate insights into actionable marketing recommendations.

Responsibilities

Develop solutions for marketing challenges using data analytics, uncovering opportunities for measurement and optimization.
Build cross-product measurement and testing plans, tracking requirements, reporting, metrics, and benchmarks for large campaigns.
Partner with internal teams on advanced analytics, including experimentation, measurement, and modeling.
Deliver a customer-centric, data-driven approach using a people-based marketing strategy to build, segment, and test audiences.
Develop evaluation frameworks for large-scale models and new metrics, and investigate anomalies.
Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.

Requirements

Master's degree in a quantitative discipline (Statistics, Engineering, Sciences) or equivalent practical experience.
3 years of experience using analytics to solve product or business problems.
Proficiency in coding (e.g., Python, R, SQL), querying databases, or statistical analysis.
PhD degree is an alternative to the above experience requirements.

Desired Qualifications

Experience translating business problems into research questions and research findings into media and marketing recommendations.
Experience delivering meta-analysis, fully automated analytics pipelines, or audience segmentation and propensity modeling.
Research experience in designing, scoping, and managing brand measurement, including panel setup and tracking, media brand lift measurement, agency management, and statistical testing.
Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change.

Benefits

Opportunity to work on challenging business problems at Google-scale.
Develop innovative solutions for media and marketing analytics.
Partner with cross-functional stakeholders and senior executives.
Drive implementation and measure impact of recommendations.

Skills

PythonRSQL

#data science#marketing analytics#python#r#sql#statistics

About Google

Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React

At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.

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