GTM Strategy & Enablement, Sr Manager

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

In short

The GTM Strategy & Enablement Sr Manager leads cross-functional GTM integration to translate business and marketing priorities into coordinated, market-ready execution. This role connects strategy to activation by driving commercialization, launch readiness, sales and channel enablement, asset readiness, and partner alignment across key initiatives.

Responsibilities

Translate business, product, and marketing priorities into integrated GTM strategies and activation plans.
Lead cross-functional GTM integration across marketing, sales, channel, regional, and partner teams.
Establish clear priorities, execution requirements, dependencies, and readiness milestones.
Drive commercialization planning to ensure priority products, programs, and initiatives are ready for market.
Lead launch readiness across key GTM workstreams, identifying gaps, dependencies, and execution risks.
Coordinate sales, channel, and regional enablement to support consistent market activation.
Serve as a key GTM liaison across Channel and Sales Enablement, Regional Marketing.
Coordinate asset and content readiness to support customer and partner activation.
Serve as a key GTM liaison across Partner Marketing and cross-functional marketing organizations.
Connect plans across Communications, Media COE, Channel, Strategic Alliances, Regional Marketing, Q Studio, Events, and Integrated Marketing.
Lead GTM planning and activation for targeted growth and commercialization initiatives.
Develop fit-for-purpose activation plans based on business priority, audience, channel, and market opportunity.
Support Consumer Channel GTM execution, including assortment tracking, presentation and planning support, and post-activation performance.
Connect performance insights back into GTM planning to continuously improve future activation.
Surface execution gaps and opportunities that improve customer and channel impact.

Requirements

Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
Associate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.
High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
10+ years of experience in GTM strategy, product/partner marketing, commercialization, sales enablement, channel marketing, or integrated marketing.
Strong experience leading complex, cross-functional initiatives across Marketing, Sales, Channel, and regional organizations.
Demonstrated ability to translate strategic priorities into actionable GTM plans and execution.
Strong program leadership with the ability to manage multiple workstreams, dependencies, and stakeholders.
Excellent executive communication, influencing, and stakeholder-management skills.
Ability to operate across both strategic planning and hands-on execution in a fast-moving environment.
Experience leading GTM strategy, commercialization, launch readiness, integrated marketing, sales/channel enablement, or related functions within a complex, matrixed organization.
Demonstrated ability to translate established business, customer, and marketing strategies into actionable GTM plans with clear priorities, milestones, owners, dependencies, and deliverables.
Experience driving end-to-end commercialization and launch readiness across Marketing, Sales, Channel, Regional, Product Marketing, and partner organizations.
Strong understanding of consumer technology, PC, mobile, AI, semiconductor, retail, channel, or partner ecosystems.
Experience developing and implementing sales, channel, regional, and partner enablement strategies, including tools, assets, messaging, and activation requirements.
Proven ability to lead multiple GTM workstreams simultaneously, balancing Tier 1 launches with Tier 2–4 programs and ongoing market initiatives.
Experience identifying GTM execution gaps and proactively resolving cross-functional dependencies, readiness risks, and barriers to activation.
Strong operational discipline with experience establishing GTM milestones, readiness frameworks, operating rhythms, and measurement mechanisms.
Ability to use market and performance insights to identify opportunities to optimize GTM execution and improve future activation.
Strong executive communication and presentation skills, with the ability to simplify complex GTM plans into clear decisions, priorities, and actions.
Demonstrated ability to influence and drive alignment across teams without direct authority.
Comfortable operating in fast-moving environments where priorities evolve and successful execution requires both strategic judgment and hands-on leadership.

Desired Qualifications

Strategic operator and cross-functional integrator who excels at turning direction into action.
Sees across teams, connects dependencies early, brings clarity to complex GTM programs, and creates the alignment required to move from strategy to successful market execution.
Outcome-oriented: Focuses teams on business, customer, and market outcomes rather than simply completing activities.
A strong integrator: Connects Marketing, Sales, Channel, Regional, Partner, and other functional teams around a common GTM direction.
Commercially minded: Understands what needs to happen beyond marketing strategy to successfully bring priorities into market and drive impact.
Execution-focused: Converts strategy into clear GTM workstreams, milestones, deliverables, and ownership.
Influential without authority: Builds alignment across senior stakeholders and functions while navigating competing priorities.
Proactive and anticipatory: Identifies readiness gaps, dependencies, and execution risks before they become barriers to market activation.
Comfortable with complexity: Can manage multiple initiatives and stakeholders while maintaining clarity on what matters most.
Decisive and adaptable: Knows when to drive toward a decision, when to escalate, and when to adjust the GTM approach based on changing business or market conditions.
A connector of strategy and execution: Maintains the intent of the upstream strategy while ensuring it becomes practical, actionable, and executable across markets and channels.

Benefits

Competitive annual discretionary bonus program
Opportunity for annual RSU grants
Highly competitive benefits package designed to support your success at work, at home, and at play.