Director of Marketing Operations & Growth Systems

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Product Management

In short

Microsoft Advertising seeks a Director of Marketing Operations & Growth Systems to lead their marketing engine, encompassing operations, martech stack, and transformation. This role focuses on turning marketing investment into pipeline and revenue by managing people, processes, platforms, and data, with a strong emphasis on AI and automation. The position requires people leadership and extensive experience in B2B marketing operations and technology.

Responsibilities

Define and run the operating model for MSA Marketing, including planning, intake, workflow, and execution standards.
Set and drive the roadmap to modernize marketing planning, building, execution, and measurement, applying AI and automation.
Partner with Engineering and Product to design, build, and launch automated workflows and AI agents.
Own the end-to-end lead strategy and framework: lead capture, enrichment, scoring, routing, nurture, and handoff to Sales.
Improve customer and lead acquisition, volume, quality, and speed-to-sale through audience and channel optimization, experimentation, and data enrichment.
Own the strategy, roadmap, and health of the martech stack, including CRM, marketing automation, and data integration layers.
Build privacy-first practices, consent management, data quality standards, and responsible AI principles into systems and workflows.
Work with Marketing Science, Sales, Finance, Product, and Engineering to align priorities, dependencies, and roadmaps.
Lead, coach, and develop a team of marketing operations and marketing technology managers.
Establish a proactive communication rhythm to keep leadership informed of progress, priorities, risks, and decisions.
Lead adoption of new systems, processes, and tools across a large marketing organization.
Drive large, multi-semester operations and systems initiatives, tracking milestones, budgets, and deliverables.
Turn operational, funnel, and system-performance data into clear recommendations for leadership.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
6+ years technology/process improvement experience.
5+ years of people management experience, including leading managers and building high-performing marketing operations or martech teams.
7+ years of experience owning marketing operations across multiple marketing functions.
5+ years of experience leading B2B lead generation and lead lifecycle management.
5+ years of hands-on experience with enterprise CRM and marketing automation platforms (Dynamics 365, HubSpot, Marketo, Salesforce, Eloqua), including integration and data architecture.
3+ years of experience leading automation or AI-enabled transformation in a marketing or go-to-market organization.
7+ years of experience leading change management and driving adoption of new systems, processes or tools across large, cross-functional organizations.
Experience operating in privacy-first environments, with fluency in consent frameworks, data governance and responsible AI practices.
Experience building funnel and operational reporting using business intelligence tools (Power BI, Tableau, Looker).
Proven ability to turn complex operational and performance data into clear, executive-ready recommendations and narratives.

Desired Qualifications

Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 12+ years of marketing operations, program management, project management, or related experience OR equivalent experience.

Benefits

Creation of innovative technology for a conversational, personalized, and agentic era.
Focus on building globally scaled platforms for performance, trust, and business growth.
Harnessing AI and audience intelligence for personalized advertising.
Unparalleled access to Microsoft's audiences across various platforms.
Opportunity to lead the operating engine of Microsoft Advertising (MSA) Marketing.
Management of a team of marketing operations and marketing technology managers.
Accountability for how marketing work gets done and converts into business growth.
Opportunity to modernize marketing operations using AI and agents.
Focus on privacy-first practices, consent management, and responsible AI.
Potential eligibility for benefits and other compensation (link provided).

Skills

AIDynamics 365HubSpotPower BITableauLookerSalesforceEloquaMarketo

#Marketing Operations#Growth Systems#Marketing Technology#AI#Automation#B2B Marketing#Lead Generation#CRM#Change Management

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Company

Microsoft

Job Posted

4 days ago

Employment Type

Full Time

Work mode

Hybrid

Salary

US$130,900–251,900 / year

Experience Level

Director

Locations

United States

Qualification

Bachelor, Master, Diploma

Applicants

Be an early applicant

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