The Job

Director, Arla Brand Masterbrand & Feed Life - Denmark, UK, Sweden, Netherlands, Germany or Finland

Marketing, Media & Creative · Marketing & Advertising · Brand Management

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In short

Director, Arla Brand Masterbrand & Feed Life, a leadership role shaping the future of a €4bn global brand. Responsibilities include evolving global brand strategy, building the Feed Life™ platform, and driving strategic transformation projects across markets.

Responsibilities

  • Evolve the long-term global Arla brand strategy, including strategic positioning, brand architecture and growth frameworks that strengthen brand equity and commercial impact.
  • Build Feed Life™ as a leading and distinctive growth platform across European and international markets, clearly articulating Arla’s role in people’s lives, culture and society.
  • Drive strategic transformation projects, including connected consumer experiences across paid, owned and earned channels, while partnering closely with Corporate Communications to strengthen Arla’s cultural impact and shape purpose-led agendas across health and sustainability.
  • Support central teams and markets in major transformation initiatives, including leading creative and agency relationships to inspire creativity across connected consumer experiences.
  • Build thought leadership around food culture, strengthening trust in the brand and giving Feed Life™ a strong foundation through health and sustainability initiatives.

Requirements

  • Extensive experience in senior head of brand, equity or strategy leadership roles, ideally within a global or multi-market business.
  • A proven track record of building brands and leading transformational change.
  • Strong expertise across brand strategy, communications, media and digital ecosystems.
  • The ability to influence, align and inspire senior stakeholders across complex organisations.
  • Experience leading and developing high-performing teams and building strong partnerships with agencies and external partners.
  • A forward-looking, big picture, agile mindset that combines strategic thinking and analytical acumen with curiosity about culture, emerging technologies and the forces shaping the future of marketing and strong brands.

Benefits

  • The opportunity to shape the future of one of Europe's most recognized and growing food brands.
  • Highly visible leadership role with significant exposure to senior executives and market leadership teams.
  • Opportunity to work with senior leaders, market teams and external partners to shape the brand’s future.
  • Rare opportunity to influence brand, business and society at scale.
#Marketing#Brand Management#Global Brand Strategy#Communications#Digital#Sustainability
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Company

Arla

Job Posted

2 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Executive

Locations

Leeds, United Kingdom

Viby J, Denmark

Duesseldorf, Germany

Söderkulla, Finland

Solna, Sweden

Utrecht, Netherlands

Applicants

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