The Job

Digital Media Specialist, Arla

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing

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In short

Arla Canada is seeking a Digital Media Specialist to join The Barn Canada team in Vaughan, Ontario. This hybrid role involves planning and optimizing retail and digital media campaigns for brands like Tre Stelle, Castello, and Puck, focusing on brand growth and ROI. Responsibilities include campaign execution across various platforms, analysis, and collaboration with internal and external partners.

Responsibilities

  • Plan and activate retail media campaigns with partners like Loblaw Advance, Walmart Connect, and Empire.
  • Execute and optimize paid media across social, programmatic, and digital video channels.
  • Set up and manage campaigns in DV360, Meta Ads Manager, TikTok Ads Manager, and Vistar Media DSP.
  • Track KPIs using Analytics 360, ad servers, DSPs, and market analytics.
  • Collaborate with agencies and cross-functional partners on integrated plans.
  • Identify trends, test new channels/formats, and report performance and insights.
  • Align with global Barn teams to share best practices and innovations.

Requirements

  • 2-3 years of digital marketing/media operations experience (CPG/FMCG preferred).
  • Hands-on execution across retail media platforms (e.g., Loblaw Advance, Walmart Connect, Empire).
  • Hands-on execution across paid social/programmatic/video.
  • Fluency with the digital ad ecosystem (ad servers, DSPs, Analytics 360).
  • Comfortable in DV360 and social buying tools.
  • Confident collaborating with agencies on buying, post-program evaluation, and optimization.
  • Strong analysis skills with clear communication to translate technical results for non-specialists.
  • Entrepreneurial drive, organization, and project management skills.
  • Post-secondary degree in Marketing, Business, or related field.
  • Working knowledge of Canadian retailer platforms.
  • Strong cross-functional team player with a drive for continuous improvement and innovation.

Desired Qualifications

  • Experience in CPG/FMCG is preferred.
  • Experience with influencer/content creator channels.

Benefits

  • Farmer-owned, purpose-led business with a collaborative culture.
  • Strong commitment to development.
  • Opportunity to shape integrated retail and digital media for beloved brands.
  • Access to global best practices and innovation.
  • Salary range of $80,000-$90,000.
#digital media#marketing#retail media#paid social#programmatic#performance marketing
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Company

Arla

Job Posted

1 month ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Associate

Locations

Concord, Canada

Qualification

Bachelor

Applicants

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