Digital Analytics Manager

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

In short

The Digital Analytics Manager will oversee enterprise digital analytics operations, translating business needs into technical solutions for data collection, tagging, and reporting. This role requires hands-on expertise with Adobe Analytics and Adobe Data Collection, strong project management skills, and collaboration with various teams to ensure reliable analytics across digital platforms.

Responsibilities

Implement and enhance website and application analytics using Adobe Analytics, Adobe Data Collection/Launch, Adobe Data Layer patterns, events, variables, report suites, segments, and calculated metrics.
Translate business requirements into measurement specifications, data-layer requirements, solution design references, pixel intake requirements, test plans, and acceptance criteria.
Perform stage and production QA/UAT for page views, search interactions, downloads, login events, campaign pixels, consent signals, URL-based behaviors, and other digital interactions.
Maintain analytics privacy and data-minimization requirements by identifying unintended user-data collection, defining remediation requirements, validating changes, and escalating unresolved risks.
Support consent-management integrations and validation, including alignment between consent signals, Adobe Web SDK/Data Collection, analytics behavior, and regional privacy requirements.
Conduct analytics environment governance activities, including audits and cleanup of unused segments and calculated metrics, documentation maintenance, naming standards, and configuration hygiene.
Monitor analytics health through alerts, anomaly review, website scans, tag validation, and investigation of broken or inconsistent tracking.
Coordinate work through Workfront, Jira, ServiceNow, email, and recurring backlog reviews; create and follow up on tickets, track dependencies, communicate blockers, and confirm production completion.
Prepare recurring project status updates and supporting documentation for analytics operations, including in-flight work, backlog, risks, completion status, and next steps.
Provide tool support, access administration, knowledge transfer, and technical guidance for Adobe Analytics and related MarTech platforms.
Collaborate across time zones with internal teams, consultants, agencies, and vendors, serving as a technical point of contact for analytics implementation and validation work.
Maintain the platform roadmap and backlog; prioritize enhancements with stakeholders
Build and maintain operational dashboards for usage, adoption, and operational metrics

Requirements

10+ years administering enterprise Adobe Analytics and Adobe Data Collections
Demonstrated experience implementing and validating digital analytics for websites or web applications.
Hands-on experience with Adobe Analytics, Adobe Data Collection/Launch, browser debugging, data layers, events, variables, segments, calculated metrics, and report-suite validation.
Ability to read technical requirements, inspect browser behavior, test across stage and production environments, and clearly document defects and expected outcomes.
Experience coordinating work with software developers, IT teams, product owners, analytics stakeholders, privacy partners, agencies, and vendors.
Working knowledge of digital privacy, consent signals, data minimization, and responsible collection of user-related information.
Experience using work-management and incident-tracking systems such as Workfront, Jira, and ServiceNow.
Strong written communication, follow-through, documentation, prioritization, and cross-time-zone collaboration skills.
Knowledge of analytics governance practices, naming conventions, solution design documentation, dashboard delivery, and operational reporting.

Desired Qualifications

Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Adobe Analytics or related digital analytics certification is beneficial.

Benefits

Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability-accomodations@qualcomm.com or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities.