Digital Analytics Manager
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing
In short
As a Digital Analytics Manager, you will translate business requirements into analytics solutions, focusing on Adobe Analytics and data collection for websites and digital experiences. You will be responsible for implementation, validation, governance, and stakeholder coordination to ensure reliable analytics operations.
Responsibilities
- Implement and enhance website and application analytics using Adobe Analytics, Adobe Data Collection/Launch, data layer patterns, events, variables, report suites, segments, and calculated metrics.
- Translate business requirements into measurement specifications, data-layer requirements, solution design references, pixel intake requirements, test plans, and acceptance criteria.
- Perform stage and production QA/UAT for various digital interactions.
- Maintain analytics privacy and data-minimization requirements.
- Support consent-management integrations and validation.
- Conduct analytics environment governance activities.
- Monitor analytics health through alerts, anomaly review, website scans, and tag validation.
- Coordinate work through Workfront, Jira, ServiceNow, and manage backlog reviews.
- Prepare recurring project status updates and supporting documentation.
- Provide tool support, access administration, and technical guidance for Adobe Analytics and MarTech platforms.
- Collaborate across time zones with internal teams, consultants, agencies, and vendors.
- Maintain the platform roadmap and backlog, prioritizing enhancements with stakeholders.
- Build and maintain operational dashboards for usage, adoption, and operational metrics.
Requirements
- 10+ years administering enterprise Adobe Analytics and Adobe Data Collections
- Demonstrated experience implementing and validating digital analytics for websites or web applications.
- Hands-on experience with Adobe Analytics, Adobe Data Collection/Launch, browser debugging, data layers, events, variables, segments, calculated metrics, and report-suite validation.
- Ability to read technical requirements, inspect browser behavior, test across stage and production environments, and clearly document defects and expected outcomes.
- Experience coordinating work with software developers, IT teams, product owners, analytics stakeholders, privacy partners, agencies, and vendors.
- Working knowledge of digital privacy, consent signals, data minimization, and responsible collection of user-related information.
- Experience using work-management and incident-tracking systems such as Workfront, Jira, and ServiceNow.
- Strong written communication, follow-through, documentation, prioritization, and cross-time-zone collaboration skills.
- Knowledge of analytics governance practices, naming conventions, solution design documentation, dashboard delivery, and operational reporting.
Desired Qualifications
- Adobe Analytics or related digital analytics certification is beneficial.
Benefits
- Qualcomm is an equal opportunity employer.
- Qualcomm is committed to providing an accessible process.
- Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process.
- Qualcomm is also committed to making our workplace accessible for individuals with disabilities.
Skills
Adobe AnalyticsAdobe Data CollectionAdobe LaunchWorkfrontJiraServiceNow
#digital analytics#marketing#adobe analytics#data collection#web tagging#reporting#qa#stakeholder coordination
About Qualcomm
Enabling a world where everyone and everything can be intelligently connected.
Enabling a world where everyone and everything can be intelligently connected.\n\n
Company
QualcommJob Posted
1 day ago
Employment Type
Full Time
Work mode
On Site
Experience Level
Mid-Senior
Locations
Hyderabad, India
Qualification
Bachelor, Diploma, No Formal Education
Applicants
Be an early applicant
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