Competitive Equipment Product Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Product Management · Marketing Strategy
In short
Atlas Copco Compressors LLC seeks a Product Marketing Manager to drive the growth of their Keep Fit/Service plan and Fixed Price repair product line. This role involves developing and implementing business development and marketing communications plans, supporting sales teams, and enhancing customer service for technical industrial equipment.
Responsibilities
- Develop and implement business development and marketing communications plans.
- Present plans to Regional Vice Presidents and Sales Managers.
- Coordinate and motivate sales efforts to achieve growth and sales goals.
- Provide monthly reports on business plan implementation and sales performance.
- Distribute and train on current strategies and tools for the Service Sales Team.
- Develop and implement new strategies to increase market and customer share.
- Create quotation standards and systems for prompt customer inquiry response.
- Review competitor positions and create competitor comparison reports.
- Monitor competitor pricing to ensure competitiveness.
- Respond promptly to customer and sales staff inquiries relevant to the product line.
- Collect information to clarify customer or sales group needs.
- Strengthen relationships between sales and marketing teams.
Requirements
- 5+ years of relevant experience in sales and marketing of technical, industrial equipment (preferably compressed air equipment).
- Proven ability to successfully achieve sales goals and implement business development planning.
- 4-year Engineering, Business, or Marketing degree, or equivalent combination of education and experience.
- Self-directed team player with a positive attitude.
- Ability to motivate those around them.
- Service-oriented.
- Excellent organizational, interpersonal, verbal, and written communication skills.
- Proficient in the use of Microsoft Office, including Word, Excel and Power Point.
- Some travel to support field sales activities will be required.
Desired Qualifications
- Experience in SAP applications would be an advantage.
Benefits
- Excellent compensation package, including a flexible benefits plan.
- Generous 401 (k) retirement plan.
- Health insurance.
- Dental insurance.
- Vision insurance.
- Competitive paid time off.
- Annual bonus structure.
#Marketing#Product#Equipment#Sales