Brand Specialist
Marketing, Media & Creative · Marketing & Advertising · Brand Management · Account Management
In short
As a Brand Specialist on the Amazon Vendor Services (AVS) team, you will manage key vendor relationships, driving their business performance on Amazon through strategic account management, site merchandising, inventory, operations, and online marketing. You will analyze vendor performance, develop joint business plans, and execute marketing campaigns to grow traffic, brand awareness, and revenue, ensuring a great customer experience.
Responsibilities
- Establish long-term partnerships with key vendor partners.
- Partner with the Retail Category Team to build communication channels and manage growth plans for vendors.
- Build and execute joint business plans that deliver key business opportunities and KPIs.
- Conduct deep-dive analysis on vendor issues and publish recommendations based on data.
- Conduct regular WBRs and MBRs with vendors, highlighting business metric performance and building action plans.
- Conceive, create, and analyze marketing activities and campaigns to grow vendor traffic, brand awareness, customer conversion, and revenue.
- Address operational aspects of vendor business with Amazon and perform root cause analysis of issues and opportunities.
Requirements
- Experience with Excel.
- 2+ years of Account Management/Vendor Management experience.
Desired Qualifications
- 3+ years of Account Management/Vendor Management experience.
#Brand Management#Account Management#Vendor Management#Retail#E-commerce