Trade Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Brand Management · Digital Marketing
In short
Arla Foods is seeking a Trade Marketing Manager to develop global standards, tools, and capabilities for stronger in-store execution and commercial impact within their Milk Based Beverages business. This role involves creating scalable frameworks and solutions to enhance visibility, availability, and commercial performance in markets worldwide, requiring collaboration with various cross-functional teams and local markets.
Responsibilities
- Develop and continuously evolve global strategies, standards, governance, and asset management solutions for coolers, displays, and in-store execution.
- Build and deploy scalable trade marketing tools, frameworks, and solutions to drive stronger in-store execution and commercial impact.
- Drive cross-functional initiatives and alignment across Commercial, Category, Procurement, Supply Chain, Finance, and local markets.
- Accelerate market adoption through capability building, training, playbooks, best-practice sharing, and pilot programs.
- Leverage performance data and insights to optimize asset investments, execution quality, and business results.
Requirements
- Relevant Master university degree in business, marketing, commercial management, or a comparable field.
- Minimum 5 years of experience in Sales, Trade Marketing, Commercial Excellence, or Customer/Shopper Marketing within a global FMCG organization, ideally from a leading non-alcoholic beverage player.
- Experience from beverages or another category with mature cooler, display, and point-of-purchase execution practices.
- Experience working in an international matrix organization and proven success leading initiatives across countries and/or functions.
- Excellent spoken and written English; additional languages are an advantage.
Desired Qualifications
- Enjoy building new ways of working and driving change.
- Take ownership and follow through, even when the path is not fully defined.
- Ability to balance strategic thinking with a pragmatic, hands-on execution mindset.
- Ideally experience working both locally and/or globally.
- Experience from beverages or another category with mature cooler, display and point-of-purchase execution practices.
Benefits
- Rare opportunity to shape a strategically important global agenda at Arla.
- Central role in defining how the Milk Based Beverages business approaches cooler and display management globally.
- Influence on market operations and tangible impact on execution and growth within the beverage business.
- Collaborative and ambitious global team environment where ideas and expertise can make a visible impact.
- Commitment to professional development and creating an environment for growth and success.
#Marketing#Trade Marketing#Global#FMCG#Beverages#In-store Execution#Commercial Impact
Company
Arla
Job Posted
5 days ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Mid-Senior
Locations
Leeds, United Kingdom
Viby J, Denmark
Söderkulla, Finland
Solna, Sweden
Qualification
Master
Applicants
Be an early applicant