Social Strategy Manager
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Content Strategy · Social Media Management
In short
Spotify is seeking a Social Strategy Manager, Brand Social to lead social strategy for global marketing initiatives, including campaigns like Wrapped and Fan Life. This hybrid role requires translating marketing priorities into channel-native social strategies and managing cross-functional teams from campaign development to execution and analysis.
Responsibilities
- Own end-to-end social strategy across high-impact global brand campaigns, strategic partnerships, flagship programs, and cultural moments.
- Translate integrated marketing strategies into social-first approaches native to each platform.
- Lead multiple complex social workstreams from brief through execution, managing timelines, deliverables, and approvals.
- Shape social briefs and collaborate with creative teams and agencies, providing feedback to ensure strategic soundness.
- Partner across Brand, Creative, Comms, Marketing, Partner Marketing, Paid Media, and agencies for integrated campaigns.
- Identify opportunities for Spotify to participate in culture and develop proactive editorial programming.
- Lead social content-capture strategy for live events and experiential activations.
- Partner with Legal and Communications to navigate approvals and sensitive issues.
- Stay informed about platform evolution, creator trends, internet culture, and emerging audience behaviors.
- Develop frameworks and best practices to enhance social strategy quality and consistency.
- Define success metrics, evaluate performance, and leverage learnings for future strategies.
- Champion social internally, educating partners on platform behavior and best practices.
- Present strategic concepts, go-to-market plans, recommendations, and results to stakeholders.
Requirements
- 7+ years of experience in owned and earned social media strategy, social marketing, or a related strategic role for global consumer, entertainment, technology, or media brands.
- Experience leading social strategy for integrated marketing campaigns with multiple stakeholders.
- Ability to translate strategy into executable plans and drive complex, cross-functional work.
- Understanding of social media's role throughout the marketing funnel and campaign evolution.
- Strong editorial instincts and ability to balance long-term planning with real-time decision-making.
- Understanding of internet culture and ability to identify meaningful cultural opportunities for a brand.
- Familiarity with audiences, formats, and behaviors across platforms like Instagram, TikTok, X, Reddit, Threads, YouTube, WhatsApp.
- Proven ability to build relationships and influence partners across various departments and agencies.
- Experience guiding agency partners through the creative development and execution process.
- Comfort using social analytics to establish KPIs, interpret performance, and inform decisions.
- Clear communication of strategic recommendations to senior stakeholders.
- Ability to manage both long-term planning and same-day opportunities with sound judgment.
- Commitment to creating brand social content that contributes meaningfully to culture.
Benefits
- Health insurance
- Six months paid parental leave
- 401(k) retirement plan
- 23 paid days off
- 13 paid flexible holidays
- Extensive learning opportunities through GreenHouse
- Flexible share incentives
- All The Feels, employee assistance program and self-care hub
#marketing#social media
Company
Spotify
Job Posted
1 month ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
New York, United States
Los Angeles, United States
Applicants
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