Senior Product Owner - Marketing Workflow Management

Technology, Data & Digital · Product & Design · Product Management

In short

Senior Product Owner for Marketing Workflow Management in Madrid. You will lead the product vision, strategy, and roadmap for marketing technology solutions, focusing on improving collaboration and campaign delivery. This role requires strong leadership, Agile expertise, and experience with tools like Adobe Workfront, while exploring AI innovations.

Responsibilities

Modernise how IKEA plans, briefs, and delivers campaigns globally.
Improve collaboration, reduce time-to-market, and create consistent customer experiences.
Set direction for marketing work management solutions, centred on Adobe Workfront and connected briefing applications.
Shape the roadmap with engineers, UX designers, marketing operations leads, and creative partners.
Work across markets and disciplines to improve planning, briefing, approvals, and delivery.
Balance strategic direction with practical execution, create transparency through data, and make complex work easier for co-workers.
Explore AI agent orchestration for improving briefs, routing approvals, and coordinating creative deliverables.
Define and communicate product strategy, vision, roadmap, and prioritised backlog.
Lead discovery and solve co-worker friction by understanding needs across marketing organisations and agencies.
Steer Adobe Workfront and connected tools, prioritising workflow, briefing, approval, and reporting improvements.
Coach Product Owners and colleagues, share product practices.
Set measurable outcomes using OKRs and indicators like campaign turnaround and briefing completeness.
Build alignment across markets and functions, and communicate decisions.
Test and scale AI opportunities such as brief enrichment, asset validation, and intelligent task routing.
Oversee risks and dependencies across MarTech initiatives and share learnings.

Requirements

Five years of progressive digital product experience.
Experience guiding Product Owners, product managers, or cross-functional colleagues.
Ability to lead without formal authority and align perspectives.
Ability to shape product vision, navigate dependencies in Agile and DevOps environments, and make data-informed decisions.
Ability to build trusted partnerships with marketing leaders, creative specialists, agency partners, and technical teams.
Hands-on experience with Adobe Workfront and ideally Workfront Fusion or similar tools.
Understanding of workflows, request queues, intake forms, digital proofing, and templates.
Ability to define a vision, strategy, roadmap, and backlog connecting co-worker needs to business priorities.
Experience with Engineering, UX/UI Design, and Data Analytics in Agile ways of working.
Experience with interviews, research, journey mapping, personas, and prototyping.
Practical Scrum or Kanban experience.
Ability to support rituals, prioritisation, and story mapping.
Strong communication, listening, and negotiation skills.
Experience tracking OKRs and KPIs such as campaign cycle time, briefing completeness, adoption, and operational bottlenecks.
Understanding of software delivery and integrations across Digital Asset Management/Adobe Experience Manager, Adobe Creative Cloud, CRM.
Interest in AI agents and agentic workflows is an advantage.

Desired Qualifications

Understanding of campaign lifecycles, creative briefing, intake, review, and approval.
Ability to reduce friction so teams can focus on creative quality and commercial impact.
Experience with Engineering, UX/UI Design and Data Analytics in Agile ways of working.
Experience with interviews, research, journey mapping, personas and prototyping.
Experience tracking OKRs and KPIs such as campaign cycle time, briefing completeness, adoption and operational bottlenecks.
Understanding of software delivery and integrations across Digital Asset Management/Adobe Experience Manager, Adobe Creative Cloud, CRM.
Interest in AI agents and agentic workflows is an advantage.

Benefits

The role is based in Madrid, Spain.
Opportunity to shape a connected, modern marketing ecosystem for IKEA teams globally.
Opportunity to represent the product area and shape the future of marketing collaboration at IKEA.

Skills

ScrumKanbanAdobe WorkfrontWorkfront FusionAdobe Experience ManagerAdobe Creative CloudCRM

#IT & Digital Solutions#Product Owner#Marketing#Workflow Management#Agile#DevOps#Adobe Workfront#Adobe#Automation#AI

About IKEA

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business…

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