The Job

Senior Brand Architecture & Naming Strategist

Marketing, Media & Creative · Marketing & Advertising · Brand Management

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In short

As a Senior Brand Architecture & Naming Strategist at Microsoft, you will own the commercial brand architecture and naming systems, ensuring clarity and coherence for customers. You will lead the Commercial Naming Program, partner with various teams, and drive strategy for emerging technologies.

Responsibilities

  • Own the Microsoft commercial brand architecture end to end, defining frameworks, naming conventions, and hierarchy rules.
  • Develop systems-level naming guidance for emerging technology categories to ensure coherent innovation.
  • Proactively manage the portfolio of brands, recommending consolidation, retirement, or elevation of names.
  • Partner with product marketing to resolve portfolio fit before naming begins.
  • Lead the Commercial Naming Program, including intake, review, ideation, and approval for all external-facing names.
  • Facilitate naming ideation grounded in Microsoft's naming strategy and principles.
  • Ensure approved names flow to Term Studio and the Style Guide, and that guidance remains current.
  • Improve the efficiency of the naming engine by reducing cycle time and rework.
  • Own the tooling roadmap for naming intake, tracking, taxonomy, and reporting, including AI applications.
  • Define and publish self-serve naming guidance and educational materials.
  • Represent brand architecture and naming decisions to CVP- and CMO-level stakeholders.
  • Build durable partnerships with product marketing, CELA/trademark, product, and product design teams.
  • Define and report the measurement framework for the program.

Requirements

  • 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.

Desired Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Linguistics, or a related field.
  • 3+ years of experience owning brand architecture, naming, and/or portfolio strategy for a multi-product technology or enterprise portfolio.
  • 3+ years of people management, team leadership, or project leadership experience, including leading vendors and/or extended teams.
  • Demonstrated experience influencing and securing decisions from senior executive stakeholders.
  • Experience naming enterprise cloud, AI, data, or security offerings, and building nomenclature systems for fast-moving technology categories.
  • Working knowledge of trademark and legal clearance processes and close partnership with legal/CELA teams.
  • Experience designing or scaling program operations and tooling — intake, workflow, taxonomy management, and reporting — including applying AI to creative and operational workflows.
  • Experience working across a matrixed global organization.
  • Exceptional writing and verbal storytelling skills, with the judgment to simplify complex portfolios and technologies into customer-facing language.

Benefits

  • The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
  • For specific work locations, within the San Francisco Bay area and New York City metropolitan area, the base pay range for this role is USD $137,600 - $222,600 per year.
  • Certain roles may be eligible for benefits and other compensation.
#brand#marketing#strategy#naming#architecture#product#technology#ai#legal#enterprise
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Company

Microsoft

Job Posted

3 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

United States

Qualification

Bachelor

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