Product Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Product Marketing · Marketing Strategy · Market Research
In short
The Product Marketing Manager will drive growth and market adoption for Process Filtration Solutions by developing value propositions and go-to-market strategies. This role requires deep knowledge of filtration technologies and customer applications, serving as a liaison between various departments and customers.
Responsibilities
- Conduct market research to identify customer needs, industry trends, and growth opportunities.
- Analyze competitive products, pricing strategies, and market dynamics.
- Develop messaging that communicates technical and economic benefits to various customer audiences.
- Lead product launches and commercialization efforts for the US market.
- Develop launch plans, sales tools, collateral, training materials, and promotional campaigns.
- Support sales management and sales teams with competitive intelligence, customer presentations, and value-selling tools.
- Develop product training programs for sales representatives and channel partners.
- Represent the company at trade shows, conferences, and industry organizations.
- Collaborate with global PFS product management teams to influence product roadmap decisions.
- Engage with local vendors for local product solutions that improve lead time, product offering and private label capabilities.
- Support pricing strategies and profitability initiatives.
- Responsible for material number and pricing updates in SAP for the US team.
Requirements
- Bachelor's degree in Marketing, Engineering, Chemistry, Biology, Business, or related field.
- 5+ years of experience in product marketing, product management, technical marketing, or application engineering.
- Experience in industrial, life sciences, process technologies, filtration, separation, fluid handling, or related industries.
- Strong analytical and communication skills.
- Ability to translate technical information into compelling customer value propositions.
Desired Qualifications
- Experience with membrane filtration, depth filtration, cartridge filtration, tangential flow filtration (TFF), gas filtration, or purification technologies.
- Knowledge of biopharmaceutical, food and beverage, water, chemical processing, or semiconductor markets.
- Experience supporting global product portfolios.
- Familiarity with CRM (C4C), SAP, market intelligence, and marketing automation platform.
- Strategic thinking
- Customer focus
- Market analysis
- Technical aptitude
- Product positioning
- Cross-functional leadership
- Presentation and communication skills
- Project management
- Data-driven decision making
Benefits
- Attractive benefits include:
- Excellent compensation package, including a flexible benefits plan and generous 401 (k) retirement plan
- Health insurance/ Dental insurance/ Vision insurance
- Competitive paid time off
- Annual Bonus
- Additional technical training is provided for the most qualified candidate.
#Marketing#Product Marketing#Process Filtration#Go-to-Market#Sales Enablement
Company
Atlas Copco
Job Posted
1 week ago
Expires
in 2 months
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
Rock Hill, United States
Qualification
Bachelor
Applicants
Be an early applicant