Principal GenAI GTM Specialist, WWSO

Technology, Data & Digital · Data, AI & Analytics · Machine Learning · Data Science · Business Intelligence

In short

Principal GenAI GTM Specialist (WWSO) for AWS EMEA, based in Stockholm, to lead enterprise GenAI adoption. This role focuses on driving transformation through Amazon Bedrock, foundation models, and agentic architectures, translating technical capabilities into measurable business outcomes for customers.

Responsibilities

Own the EMEA GenAI GTM strategy end-to-end, driving enterprise adoption of Amazon Bedrock and complementary GenAI services.
Define the narrative and identify high-impact use-case patterns for GenAI.
Develop and execute account-level GenAI strategies for priority industries, mapping business priorities to GenAI use cases.
Build transformation roadmaps and guide customers from proof-of-concept to production at scale.
Engage senior business leaders on AI strategy and value realization, and work with technical teams on solution design.
Design scaled GTM programs, including customer roundtables, workload assessments, workshops, and regional campaigns.
Create packaged deliverables and drive enablement to raise the bar across the EMEA field.
Synthesize regional customer requirements and adoption blockers into feedback for Amazon Bedrock and GenAI service roadmaps.
Co-develop thought leadership, digital campaigns, and customer success stories.
Drive cross-functional alignment across Specialist, Field, Partner, and Marketing teams.

Requirements

Deep technical proficiency in Generative AI: foundation models, agentic patterns, and the Amazon Bedrock ecosystem.
Demonstrated ability to land AI/ML transformation programs in enterprise customers.
Experience building and executing GTM strategies at scale in a fast-moving technology domain.
Track record of operating as a thought leader and trusted advisor to senior customer stakeholders.
Ability to thrive in a high-ambiguity, high-velocity environment and shape direction without waiting for permission.
Data-driven approach to prioritization using pipeline data, propensity signals, and market intelligence.
Experience in enterprise technology sales, solutions architecture, or technical business development with a focus on AI/ML or cloud platforms.
Strong written and verbal communication skills.

Desired Qualifications

Experience selling to Fortune 1000 or Global 2000 organizations.
Background that blends technical depth with commercial ownership (pipeline, revenue, GTM planning).

Benefits

Opportunities to lead go-to-market strategy in an exciting, high-growth cloud domain.
Collaborate daily with account teams, solution architects, partner managers, and AWS service teams.
Work within a team of passionate builders with deep technical curiosity and commercial acumen.
Operate with a startup mentality inside a large technology company, moving fast and experimenting boldly.
Hold yourself and the team to the highest standards.

Skills

Generative AIAmazon Bedrockfoundation modelsagentic architecturesAI/MLcloud platforms

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