The Job

Principal Director, Global Creative

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing · Graphic Design

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In short

Microsoft is establishing a new Global Creative team and seeks a Principal Director to lead it. This role involves defining the creative vision, building the team from the ground up, and overseeing all creative production for brand, advertising, and digital touchpoints. The ideal candidate will champion responsible AI integration and collaborate with senior leaders to drive breakthrough creative work at scale.

Responsibilities

  • Define and champion the creative vision for the Global Creative team, setting standards for quality, craft, innovation, and cultural relevance.
  • Build and scale the team from the ground up, establishing its operating model, team structure, culture, ways of working, and quality benchmarks.
  • Serve as the senior creative voice in brand and advertising decisions, ensuring all work reflects Microsoft’s brand ambition and drives measurable business impact.
  • Own end-to-end creative production across brand campaigns, advertising content, digital, social, video, and experiential touchpoints.
  • Attract, hire, develop, and retain world-class creative talent, including creative directors, art directors, and writers.
  • Build a team culture of creative excellence, psychological safety, inclusion, and continuous growth.
  • Manage relationships with agency partners and external creative vendors, defining the right blend of in-house and external resources.
  • Champion the responsible integration of AI-powered tools and workflows into creative production.
  • Represent the team at the senior leadership level, communicating strategy, creative direction, and performance to executive stakeholders.

Requirements

  • Master's Degree in design, marketing, advertising, communications, or related field AND 7+ years experience working in product or service design.
  • OR Bachelor's Degree in design, marketing, advertising, communications, or related field AND 9+ years experience working in product or service design.
  • OR equivalent experience.
  • 5+ years of people management experience.
  • Application must include a portfolio demonstrating breakthrough creative work across brand advertising, content, and digital — with clear evidence of range, craft, and impact at scale.

Desired Qualifications

  • 12+ years of experience in creative leadership at an in-house creative organization, top-tier advertising agency, or comparable organization.
  • 6+ years of demonstrated experience building and leading high-performing creative campaigns.
  • Proven ability to build or significantly scale a creative organization, including operating model design, process development, and culture-building.
  • Executive communication and influencing skills, with experience partnering effectively with senior marketing, brand, and business leaders.
  • Deep understanding of the relationship between brand strategy and creative execution across integrated campaigns.
  • Demonstrated experience integrating AI tools into creative workflows in a meaningful and responsible way.
  • Background spanning both brand marketing and advertising creative disciplines.
  • Experience managing hybrid internal/external creative team models alongside agency partners.
  • Familiarity with large-scale global brand portfolios spanning consumer software, hardware, or cloud-connected products.

Benefits

  • Certain roles may be eligible for benefits and other compensation.
#creative#brand#advertising#production#storytelling#AI#product design#people management
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Company

Microsoft

Job Posted

2 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Executive

Locations

USA

Qualification

Master, Bachelor

Applicants

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