As a PR Writer, you will be responsible for creating compelling and engaging content that effectively plays a pivotal role in shaping and enhancing our brand image and reputation.
 
Roles and Responsibilities:

• Writing content for press releases, guest articles, blogs, thought-leadership articles, interviews, podcast scripts, related to the company, its products and the industry.
• Identifying topics that fit the company for each campaign.
• Building media list for each campaign.
• Creating and sending proactive pitches to media contacts.
• Identifying the right media contacts and building relationships.

 
Requirements:

• 1 – 2 years’ experience in B2B SaaS PR processes.
• Mature written and verbal communication skills that fit the profile of a company director for thought leadership articles.
• Excellent proofreading and editing skills.
• Ability to understand the technical aspects of the product and the industry and convey the message in simple language to the readers (of the content and pitches).
• Ability to keep deadlines and take up sudden content requests that might arise in the PR process.
• Ability to collaborate with team and PR agencies when needed.
• Track the industry trends by monitoring the competitors and their activities in the media.
• Excellent research and analytics capability