Performance Marketing & Optimization Lead
Marketing, Media & Creative · Marketing & Advertising · Product Marketing · Digital Marketing · Marketing Strategy
In short
Microsoft is looking for a Performance Marketing & Optimization Lead to drive agile marketing excellence and optimize the full marketing funnel at an enterprise scale. This role involves orchestrating performance campaigns, leading precision targeting and automation workflows, and integrating go-to-market data to improve funnel effectiveness and business outcomes.
Responsibilities
- Lead the evolution from static campaign execution to always-on optimization using performance marketing frameworks and agile methodologies.
- Champion advanced targeting models and oversee technical delivery for automation and segmentation workflows, ensuring optimized technical operations.
- Integrate go-to-market performance data across campaigns, channels, and workflows to improve end-to-end funnel effectiveness and drive performance reviews.
- Establish governance for speed and innovation, defining decision rights and escalation paths for campaign changes.
- Build strong, trusted relationships and partnerships with cross-functional teams to align strategic initiatives.
- Drive operational excellence in performance marketing enablement through disciplined planning rhythms and execution readiness checks.
- Support FY27 campaign planning by translating strategic priorities into executable operational plans.
Requirements
- Master's Degree in Marketing, Business, Operations or related field AND 3+ years of experience in performance marketing, marketing operations, marketing automation or digital marketing at enterprise scale, OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years of experience in business, OR equivalent experience.
- Track record running agile marketing campaigns for large organizations.
- Expertise in precision targeting, media optimization, and workflow automation.
- Understanding of technical marketing operations, funnel optimization, and data-driven decision making.
- Experience leading cross-functional teams and coaching on agile marketing principles.
- Strategic thinking, communication, and stakeholder management skills.
- Experience with enterprise marketing automation and advanced analytics.
Desired Qualifications
- Master's Degree in Marketing, Business, Operations or related field AND 6+ years experience in business, OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business, OR equivalent experience.
- Ability to drive measurable impact through innovation and execution.
- Skilled at synthesizing insights and translating data into actionable recommendations.
- Strategic thinker and clear communicator across all levels.
- Collaborative, influential, and adept at building stakeholder relationships.
- Decision-making and analytical skills in fast-paced environments.
- Deep market knowledge and expertise in sales/marketing operations.
- Effective at value-based communication and creating clarity around strategy.
- Adaptable, creative problem-solver with a growth mindset.
Benefits
- Base pay range across the U.S. is USD $106,400 - $203,600 per year.
- Different base pay range for San Francisco Bay area and New York City metropolitan area: USD $137,600 - $222,600 per year.
- Certain roles may be eligible for benefits and other compensation.
#Marketing#Product Marketing#Performance Marketing#Optimization#Agile#Automation#Analytics#Digital Marketing#Enterprise Scale
Company
Microsoft
Job Posted
1 week ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
United States
Qualification
Master, Bachelor
Applicants
Be an early applicant