The Job

Paid Media Data Analyst

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Data Analysis · Business Analysis

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In short

Microsoft is looking for a Paid Media Data Analyst to join the Global Marketing Engines and Experiences team. This role is responsible for developing and promoting measurement frameworks, providing actionable recommendations to paid media stakeholders through rigorous analysis, and supporting media optimization. The ideal candidate thrives in fast-paced environments and collaborates effectively across teams.

Responsibilities

  • Identify and promote methods that enhance efficiency in analytics and reporting.
  • Ensure solutions are reusable, easily discoverable, and self-service oriented.
  • Drive meaningful data interpretation to inform paid media business decisions.
  • Recommend and socialize optimal methods for operationalizing, sharing, and scaling insights.
  • Share knowledge and practical rationale for transitioning ad-hoc analyses to regular reporting features.
  • Evaluate the viability of automated methods for data collection, reporting, and analysis.
  • Understand the relationship between analytical models or experiment designs and business objectives.
  • Establish clear linkage between generated models or experiment designs and desired business outcomes.
  • Assess the degree to which models meet business objectives and address gaps.
  • Define, design, and promote appropriate feedback and evaluation methods or experiment designs.
  • Leverage working relationships within and across teams to ensure alignment and quality execution.
  • Drive the adoption of recommended data sources and analysis practices.
  • Proactively engage stakeholders to identify and act on opportunities to leverage data and resources.
  • Consult across teams on decisions related to data sourcing, analyses, and interpretation of results.
  • Share insights and analytical experience through various means, including dashboards, reports, and visualizations.
  • Synthesize and simplify details across analyses to highlight relevant findings.
  • Guide others and establish partnerships with stakeholders to ensure results are accessible and relevant.
  • Develop and own Power BI dashboards to understand end-to-end campaign performance.

Requirements

  • Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.

Desired Qualifications

  • Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
  • Experience with perception measurement and survey design.

Benefits

  • The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
  • There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
  • Certain roles may be eligible for benefits and other compensation.
#paid media#data analysis#marketing performance#customer experience#data products#insights#stakeholder engagement#measurement frameworks#campaign performance#creative testing#audience testing#signal quality#perception measurement#survey design#attribution#incrementality#funnel diagnostics#dashboard development#analytical approaches#reporting#visualizations#automation
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Company

Microsoft

Job Posted

1 day ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Mid-Senior

Locations

United States

Qualification

Master

Applicants

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