Marketing & Strategic Planning Manager

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Management

In short

Develop and execute integrated marketing plans, manage budgets, and collaborate with cross-functional teams. This role requires a Bachelor's degree, 6-10 years of experience, and strong analytical and communication skills. The company fosters an innovative and inclusive culture with competitive benefits.

Responsibilities

Develop and execute integrated marketing plans across digital, offline, and trade channels.
Own brand positioning, messaging, and go-to-market strategies.
Manage marketing budgets, ensuring optimal allocation and ROI tracking.
Collaborate with sales, product, and regional teams for alignment.
Oversee marketing campaign performance, using data analytics to optimize outcomes.
Act as a liaison between marketing, sales, finance, and product teams.
Manage relationships with external agencies, consultants, and vendors.
Lead and mentor a small team of marketing executives/analysts, if applicable.

Requirements

Bachelor's degree in Marketing, Business Administration, Economics, or a related field (MBA preferred).
6–10 years of experience in marketing, strategic planning, or business consulting roles.
At least 2–3 years in a managerial capacity.
Proven track record of developing and executing marketing strategies that delivered measurable business results.

Desired Qualifications

Strong analytical skills with experience in market research, financial modeling, and data-driven decision-making.
Excellent written and verbal communication skills.
Experience managing budgets, agency relationships, and cross-functional teams.
Proficiency in tools such as Excel/Google Sheets, PowerPoint, and marketing analytics platforms (e.g., Google Analytics, HubSpot, or similar).

Benefits

Competitive benefits plans
Variety of medical insurance plans
Employee Assistance Program
Employee resource groups
Recognition programs
Flexible time

Skills

ExcelGoogle SheetsPowerPointGoogle AnalyticsHubSpot

#Marketing#Strategic Planning#Manager

About Emerson

Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. Across the globe, we are united by a singular Purpose: We drive innovation that makes the world…

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