The Job

Marketing Performance Specialist

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

Join for updates

In short

As a Marketing Performance Specialist in Shanghai, you will track and optimize the impact of marketing activities on building a strong IKEA brand and business. You will collaborate with global and local teams, analyze marketing performance, and ground KPIs in appropriate technology platforms.

Responsibilities

  • Collaborate with markets to track and optimize marketing impact on brand and business goals.
  • Lead analysis of marketing performance for global and local teams.
  • Ground marketing performance indicators in appropriate technology and data platforms.
  • Execute global post-activity performance evaluations and share findings.
  • Undertake ad hoc analysis and recommendations for Ingka activities.
  • Provide subject matter support to country teams on performance resources.
  • Evaluate communication and content to facilitate best practice sharing.
  • Work across functions within Ingka Group and with other IKEA businesses.

Requirements

  • Passionate about understanding consumer behavior, historical and technical trends, and people’s life at home.
  • Curious about identifying learnings from activities and uniting organizations.
  • Motivated by solving complex business challenges.
  • Driven to continuously build one’s own knowledge base and be recognized as a reference for marketing performance analysis.
  • Passionate about strengthening the IKEA Brand and using information for marketing tactics and engagement solutions.
  • Ability to track ROMI across multiple channels.
  • Ability to harmonize, distill and visualize data to improve business performance.
  • Ability to understand the complexity of IKEA business and marketing's role.
  • Excellent interpersonal skills and capability to manage internal stakeholders.

Benefits

  • Be at the forefront of transformational changes.
  • Share and live the IKEA culture & values.
  • Be part of a passionate communication team that bounces ideas and challenges each other.
  • Keep co-workers informed, engaged, and connected.
#marketing#performance analysis#consumer behavior#data visualization#stakeholder management
IKEA Logo

Company

IKEA

Job Posted

1 week ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Mid-Senior

Locations

Shanghai, China

Applicants

Be an early applicant