The Job

Marketing Communications Manager - APE

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

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In short

As a Marketing Communications Manager - APE for Power Technique North America, you will develop and execute digital marketing and lead generation strategies to drive customer acquisition and revenue growth. This role involves managing digital campaigns, marketing automation, social media, and collaborating with various teams to ensure a seamless customer journey and optimize marketing technologies.

Responsibilities

  • Develop and execute brand messaging, content, and communications.
  • Lead digital marketing strategies and integrated campaigns to increase brand awareness and generate demand.
  • Manage the end-to-end lead generation process, improving lead quality and pipeline performance.
  • Drive the adoption of AI, automation, and digital technologies to enhance marketing effectiveness.
  • Oversee agency and vendor partnerships for high-quality execution and budget management.
  • Optimize digital customer experiences by improving website performance and online engagement.

Requirements

  • Minimum 5 years of experience in digital marketing strategy, campaign planning, execution, communications, demand generation, and SEO/SEM optimization.
  • Experience with CRM platforms (e.g., C4C, Salesforce, HubSpot, Microsoft Dynamics).
  • Experience managing lead generation programs and measuring marketing effectiveness through CRM and analytics tools.
  • Experience leading and developing internal team members and managing external digital marketing agencies.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Experience managing cross-functional projects and influencing stakeholders across Sales, Product Management, Marketing, and Customer Service.
  • Experience with marketing automation platforms (e.g., Emarsys), lead nurturing, customer journey mapping, and campaign optimization.
  • Ability to identify target audiences and develop lead-generating campaigns.
  • Effective stakeholder and people management skills.
  • Strategic, customer-centric, and data-driven thinker with a proactive and creative mindset.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge and proficiency of website and marketing analytics tools.
  • In-depth knowledge of how marketing automation works.
  • Excellent presentation, written and verbal communication skills and strong attention to detail.
  • Expertise in project management.
  • 4-year college or university degree in marketing or a related field.

Desired Qualifications

  • Experience leveraging AI, automation tools, and emerging digital technologies to improve marketing efficiency is an extra advantage.
  • Occasional travel may be required.

Benefits

  • Competitive wages.
  • World-class benefits package including medical, dental, and vision insurance.
  • Company-paid life, short and long-term disability insurance.
  • Generous paid time off.
  • 401(k) matching and automatic company contribution.
  • Hybrid working arrangement.
  • Opportunity for long-term development and exploration of new ideas.
  • Support from leaders who empower you.
#marketing#communications#digital marketing#lead generation#content strategy#demand generation#SEO#SEM#CRM#marketing automation#AI#project management#website optimization#customer experience
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Company

Atlas Copco Group

Job Posted

1 week ago

Expires

in 2 weeks

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Mid-Senior

Locations

Rock Hill, United States

Qualification

Bachelor

Applicants

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