Marketing, Communications & Customer Engagement Teams Manager
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing · Content Strategy
In short
Leybold USA Inc. is seeking a Marketing, Communications & Customer Engagement Teams Manager to lead North American marketing, digital communications, and customer engagement efforts. This hybrid role focuses on accelerating digital marketing, expanding AI-driven customer interactions, and increasing e-commerce sales, requiring a B.S. degree and 5+ years of relevant experience.
Responsibilities
- Drive digital marketing and communication strategies to increase visibility in key North American markets.
- Deploy integrated digital campaigns using AI-powered tools to enhance customer interaction and personalization.
- Ensure customer-centric messaging for key applications with Product Teams.
- Restructure internal and external communications aligned to market-segmentation priorities.
- Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
- Advance digital engagement channels including chat, email automation, and virtual support.
- Lead e-commerce strategy to increase zero-touch orders.
- Partner with Business Lines and customer-facing teams to build proactive digital sales initiatives.
- Build market-segmentation strategies with Business Lines to map opportunities and prioritize high-growth segments.
- Focus marketing, communications, and digital sales on targeted segments.
- Provide BLMs with market-trend analytics and business-development insights.
- Lead Customer Success and Digital Marketing teams to deliver best-in-class digital engagement.
- Strengthen alignment with Business Lines and Sales to increase usage of digital tools.
- Implement processes and KPIs that reinforce a customer-centric mindset.
- Oversee customer-experience strategy and drive digital process improvements.
- Advance digital technologies and AI tools to improve performance and customer experience.
- Use HubSpot and other digital systems to streamline internal processes.
- Integrate C4C into all marketing and lead-generation initiatives.
- Optimize use of tools such as ZoomInfo to improve sales effectiveness.
- Lead digital content creation aligned with market segmentation and application messaging.
- Engage customers across social media, digital platforms, and industry events.
Requirements
- B.S. degree or equivalent in Marketing or Communications.
- Minimum 5 years in marketing/communications management and selling a product or service.
- Digital marketing and/or e-commerce experience strongly preferred.
- Experience developing custom landing pages, HTML emails, and other front-end solutions.
- HubSpot experience strongly preferred.
- Google Analytics tag-support experience via Google Tag Manager.
- SEO and site-optimization knowledge.
- Effective communication across all business levels.
- Ability to negotiate solutions across multiple technical/business areas and vendors.
- Proven team-leadership and vendor-management ability.
- Basic SAP/C4C knowledge.
- Proficient in Spanish is a plus.
- Thrives in an agile environment.
- Flexible, curious mindset with willingness to test new concepts and adapt to evolving technology.
- Challenges existing methods and seeks continual improvement.
- Strong critical thinking and problem-solving skills.
- Excellent written and verbal communication skills.
Desired Qualifications
- Proficient in Spanish is a plus.
Benefits
- Competitive compensation package
- Relocation Assistance
- Medical, Dental, Vision
- Vacation
- Sick Pay
- Holiday Pay
- 401k
- Paternal and Maternal leave
- Short-term and long-term disability
- Individual learning opportunities
- World-wide job opportunities
- Technical training from our academy
- High standards for workplace safety
#marketing#communications#customer engagement#digital marketing#AI#e-commerce#team leadership