The Job

Head of Trade Marketing Operations

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

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In short

Electrolux Group is seeking a Head of Trade Marketing Operations in Jakarta to develop and execute retail strategies, manage consumer promotions, and oversee in-store execution to drive profitable sell-out. This role involves managing budgets, collaborating with stakeholders, and leading a team to create engaging consumer experiences.

Responsibilities

  • Develop compelling retail strategy for the country to drive consumer in-store experiences and achieve business goals.
  • Translate strategy into yearly plans per Key Account, aligning with business priorities and product launches.
  • Define 360 sell-out supporting packages per key retailer and store format.
  • Align plans with sales, product line colleagues, and regional teams.
  • Present plans to Trade Partners, agree on joint ones, and negotiate conditions.
  • Manage the budget, monitor investments, analyze ROI, and propose improvements.
  • Create yearly consumer promotions plan and propose effective mechanics.
  • Brief the 360 Marketing team for messaging, visuals, and promo materials.
  • Ensure proper execution of promotions in stores, supported by the Trade Operations Specialist.
  • Conduct post-promo analysis and provide recommendations.
  • Ensure implementation of regional retail guidelines, campaigns, and materials.
  • Oversee the production and deployment of displays, POSMs, and communication materials.
  • Set KPIs and overlook implementation until completion for in-store execution.
  • Manage the Trainer to ensure proper knowledge levels and alignment with business priorities.
  • Set KPIs and monitor completion for training programs.
  • Manage the Promoter Manager/Specialist to ensure promoters are brand ambassadors.
  • Set KPIs, guide, monitor progress, and drive improvement initiatives for promoters.
  • Cooperate closely with all internal functions and actively participate in the Retail and Shopper Community.

Requirements

  • Bachelor’s degree in Marketing or related field.
  • At least 7 years of experience in trade marketing with multi-national corporates.
  • Strong English communication ability (both written and spoken).
  • Excellent communication and interpersonal skills.
  • Ability to communicate with stakeholders across functions.
  • Demonstrated strategic thinking.
  • Strong analytical skills and ability to see the big picture.
  • Proven track record of displaying strong business understanding.
  • Ability to evaluate risks/opportunities and make skilled business decisions.
  • Exceptional collaboration skills.
  • Proven ability to form strong cross-functional relationships.
  • Ability to convince, influence, and motivate others in a complex matrix organization.
  • Self-driven, problem-solver with a proven track record of delivering great results.
  • Adaptable to working in a fast-moving environment with evolving priorities.
  • Flexible in delivering against strict deadlines and dealing with ambiguity.
  • Ability to manage shifting priorities.
  • Passionate about work and able to transmit energy to the team.

Desired Qualifications

  • Master’s degree is a big plus.

Benefits

  • Flexibility of work hours with hybrid work arrangement.
  • Discounts on Electrolux products and services.
  • Medical & Hospitalization coverage.
  • Continuous investment in employee development.
  • Career growth opportunities.
#Trade Marketing#Marketing Operations#Retail Strategy#Consumer Engagement#Budget Management#Stakeholder Management#Team Leadership
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Company

Electrolux Group

Job Posted

1 week ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

Jakarta, Indonesia

Bangkok, Thailand

Qualification

Bachelor, Master

Applicants

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