EMEA Semiconductor and Electronics Broadbase Business Manager (m/f/d)

Technology, Data & Digital · Software & Web Development · Software Engineering · Data Engineering

In short

Emerson is looking for an EMEA Semiconductor and Electronics Broadbase Business Manager to drive scalable growth in a rapidly expanding market. The role involves developing and executing growth strategies, enabling demand creation, and building customer relationships across the EMEA region. This position requires a STEM degree and experience in business development, sales, or related fields.

Responsibilities

Own and execute the EMEA broadbase growth strategy for semiconductor and electronics customers.
Prioritize target segments, countries, and repeatable use cases where NI solutions deliver clear customer and business value.
Enable scalable demand creation through campaigns, demonstrations, technical content, and packaged solution approaches.
Leverage sales teams, distributors, integration partners, and regional channel teams to improve market coverage and opportunity conversion.
Build customer relationships with technical and commercial stakeholders to position NI as a strategic test partner.
Collaborate across functions to align business objectives and support sustainable regional growth.
Support the expansion of Emerson Test & Measurement solutions across broadbase semiconductor and electronics customers, regional design centers, emerging innovators, and partner-led channels.

Requirements

Bachelor’s or master’s degree in a STEM discipline; Electrical Engineering, Electronics, or Computer Engineering preferred.
Proven ability to lead cross-functional teams through influence across countries, cultures, and sales motions.
Strong understanding of broadbase growth motions, including demand generation, sales enablement, channel leverage, qualification, and scalable coverage.
Knowledge of semiconductor validation, electronics design, mixed-signal test, power electronics, embedded systems, or automated test workflows.
Experience in business development, sales, technical service, product management, market development, or application engineering.
Excellent English communication skills.
Ability to travel approximately 25% to 40% across EMEA, with occasional global travel.
Preferred location within the EMEA region near a major NI/Emerson sales hub with strong customer, partner, and travel access.

Desired Qualifications

Additional EMEA language capabilities.
Experience supporting broadbase semiconductor and electronics validation across automotive, industrial, energy, aerospace, defense, and research markets.
Knowledge of mixed-signal, power management, sensors, data converters, embedded control, high-speed digital, and SERDES applications.
Experience with test and measurement instruments, modular PXI systems, and automation software.
Familiarity with partner-led and channel-enabled growth models.
Experience working with diverse customer segments, regional design centers, and emerging technology innovators.

Benefits

Opportunity to grow your career at Emerson.
Work in a diverse and expanding semiconductor and electronics market.
Drive innovation through differentiated hardware, software, and systems-level test solutions.
Collaborate with sales, partners, application engineering, marketing, product management, and customer success teams.
Opportunity to expand Emerson Test & Measurement solutions.
Access to award-winning employee development programs.
Contribute to Emerson's mission to make the world healthier, safer, smarter, and more sustainable.

Skills

Electrical EngineeringElectronicsComputer EngineeringBusiness DevelopmentSalesProduct ManagementMarket DevelopmentApplication EngineeringTest and MeasurementPXIAutomation

#semiconductor#electronics#business development#EMEA#growth strategy#demand generation#sales enablement#channel partners

About Emerson

Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. Across the globe, we are united by a singular Purpose: We drive innovation that makes the world…

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