EMEA Category Manager Wellbeing & Small Domestic Appliances

Logistics, Sales & Operations · Sales & Business Development · Sales Management

In short

Electrolux söker en kommersiellt driven och entreprenöriell Category Manager för att leda tillväxt och lönsamhet för kategorin Wellbeing & Small Domestic Appliances i EMEA-regionen. Rollen kräver stark kommersiell insikt, operativ excellens och förmåga att driva affärsresultat genom portföljhantering, prissättning och lanseringar.

Responsibilities

Monitor category sales, market share, profitability, and key business KPIs across the EMEA region.
Identify performance gaps and define corrective actions to achieve business objectives.
Lead annual budget planning, three-year business planning, forecasting, and performance management.
Identify opportunities to optimize assortment, product mix, costs, and pricing to improve category performance.
Define the regional portfolio strategy, range architecture, and GenPlan.
Translate consumer, market, and competitive insights into actionable portfolio, innovation needs, and business development opportunities.
Define New Product Introduction (NPI) ambitions, including business cases, target product positioning, feature requirements, and cost targets.
Manage the regional product portfolio throughout the product lifecycle, including launches, maintenance/approvals, and phase-out activities.
Support product assortment decisions and range optimization initiatives.
Partner with Supply Chain on launches, availability, and stock risks.
Partner closely with Sales, Marketing, Trade Marketing, and Commercial Areas to deliver successful product launches and category initiatives.
Align stakeholders around category priorities and act as the key category expert and strategic advisor.
Continuously monitor market trends, consumer behavior, competitive dynamics, and emerging technologies.
Translate insights into strategic recommendations and growth initiatives.
Identify new business opportunities, whitespace segments, and untapped growth potential.

Requirements

University degree in Business, Marketing, Economics, Engineering, or a related field.
Strong financial and commercial acumen with experience managing business cases, profitability analysis, pricing, and investment decisions.
Proven experience driving category growth, market share expansion, and profitable business outcomes.
Strong understanding of Sales, Marketing, Product Management, and Finance.
Experience in international and matrix organizations.
Fluent in English, written and spoken.

Desired Qualifications

Experience in manufacturing industries such as Home Appliances, Consumer Electronics, Automotive, or similar sectors is highly desirable.
Strong analytical capability combined with strategic thinking and business judgment.
Excellent stakeholder management, influencing, and communication skills.

Benefits

Flexible work hours/hybrid work environment
Discounts on our award-winning Electrolux products and services
Family-friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path

Skills

PricingProduct LaunchesMarketingSalesFinanceSupply ChainProduct Management

#Category Management#Wellbeing#Small Domestic Appliances#EMEA#Product Management#Sales#Marketing#Finance#Supply Chain

About Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed approximately 39,000 people around the world. For more information go to…

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