Director, Platform Growth & Ecosystem Marketing
Marketing, Media & Creative · Product Marketing
In short
Mojang Studios is seeking a Director, Platform Growth & Ecosystem Marketing to lead growth initiatives across Minecraft's external platforms, gaming retail, digital storefronts, Minecraft Education, and the China ecosystem. This role involves building strategic partnerships, scaling existing businesses, and creating durable growth systems to drive franchise impact, leading a multidisciplinary team.
Responsibilities
- Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts through strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking commercial & regional growth.
- Own the growth strategy for Minecraft's China and Education ecosystems, partnering to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
- Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems to increase player access, extend distribution, and support long-term franchise growth.
- Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management, coaching leaders and building scalable operating models.
- Develop partnership frameworks, annual planning processes, measurement approaches, and execution models to transform platform, ecosystem, and distribution opportunities into repeatable growth engines.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
- 4+ years people management experience or indirect people management experience (or virtual teams).
Desired Qualifications
- 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
- 6+ years of people management experience leading and developing teams.
- Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
- Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
- Experience developing and executing international expansion strategies.
- Experience launching and scaling mobile products and mobile ecosystem marketing programs.
- Experience building and managing strategic partnerships that deliver measurable business outcomes.
- Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
- Experience leading cross-functional initiatives within a complex, matrixed organization.
- Analytical, business planning, and strategic thinking capabilities.
- Executive communication and stakeholder management skills.
- Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
- Experience leading global marketing initiatives across international markets.
- Experience working with education technology products and adoption-focused marketing.
- Experience managing partner-funded marketing investments and co-marketing programs.
- Passion for gaming, player communities, and ecosystem-driven growth.
Benefits
- Eligible for benefits and other compensation.
- Additional benefits and pay information available at: https://careers.microsoft.com/us/en/us-corporate-pay
- Opportunity to work with a passionate and diverse community.
- Join a team of bright, warm, and creative individuals.
#Product Marketing#Platform Marketing#Ecosystem Marketing#Strategic Partnerships#Gaming#Technology#Entertainment#Mobile Marketing#Retail#International Expansion#Cross-functional Initiatives#Education Technology#Global Marketing
Company
Microsoft
Job Posted
1 week ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Director
Locations
United States
Qualification
Master, Bachelor
Applicants
Be an early applicant