Data Transformation Lead (English, Mandarin)
Logistics, Sales & Operations · Data Analysis
In short
Google is seeking a Data Transformation Lead to help advertisers scale their use of measurement and attribution solutions. This hybrid role requires fluency in English and Mandarin, with a focus on driving product utilization and advanced feature adoption across Google measurement tools. You will consult with clients on advanced measurement strategies and activate regional strategies to enhance measurement maturity.
Responsibilities
- Drive product utilization and advanced feature adoption across Google Analytics and Google Ads measurement solutions, supporting product specialists in solving complex attribution cases.
- Lead holistic client measurement consultation to mature conversations around advanced or full-funnel measurement.
- Align with Product and Go-To-Market teams for Fund Programs management and client agreement activation of measurement strategic value-adds.
- Activate South East Asia (SEA) strategy through deep client consultations and product rollouts, driving privacy foundations product adoption, Consent Mode activation, and first-party data (1PD) integration.
- Familiarize with and consult on App Measurement solutions such as AppsFlyer and Adjust to support client needs.
Requirements
- Bachelor's degree or equivalent practical experience.
- 3 years of experience gathering and presenting technical and financial data to promote products, services, and solutions.
- Experience working in a customer-facing role.
- Experience with measurement platforms, analytics, and attribution modeling.
- Ability to communicate in English and Mandarin fluently to engage and support China-based clients.
Desired Qualifications
- Experience with implementation/configuration of Measurement, Web Analytics or Attribution Strategy with non-last click attribution, cross-device measurement, conversion tracking, Geo-Experiments, incrementally/lift, online-to-offline measurement, offline data import.
- Experience influencing advertiser/agency decision makers.
- Experience with App attribution platforms like Appsflyer, tracking social listening platforms (e.g., Sprinklr, Traackr or CreatorIQ).
- Experience leading third-party measurement, site analytics, Customer Relationship Management (CRM), and data systems.
- Knowledge of Google measurement capabilities across ads and media platforms including Google Ads, Search Ads 360, Google Analytics.
- Knowledge of the digital ads ecosystem and privacy changes.
Benefits
- Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
- Opportunity to sell at the forefront of technology.
- Collaborate with executives and influence market-shaping strategies.
- Deliver tangible results that significantly impact major global businesses and drive the growth of Google.
Skills
Google AdsGoogle AnalyticsSearch Ads 360AppsFlyerAdjustSprinklrTraackrCreatorIQCRM
#Data Transformation#Measurement#Attribution#Analytics#Google#Advertising#Sales#Client Relations
About Google
Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React
At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.
Company
GoogleJob Posted
5 days ago
Employment Type
Full Time
Work mode
Hybrid
Experience Level
Associate
Locations
Singanallur, India
Singapore, Singapore
Qualification
Bachelor
Applicants
Be an early applicant
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