The Job

Culture Marketing Lead

Marketing, Media & Creative · Marketing & Advertising · Brand Management · Content Strategy · Marketing Strategy

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In short

Spotify seeks a senior Culture Marketing Lead in Dubai to define and execute cultural and content marketing strategies across MENAT+, focusing on music, pop culture, and community engagement. This role involves leading campaign development, artist collaborations, experiential activations, and managing a team, requiring deep regional cultural understanding and 10+ years of marketing experience.

Responsibilities

  • Define and lead Spotify's culture marketing strategy across MENAT+, developing campaigns.
  • Lead the development and execution of culturally rooted campaigns spanning content, partnerships, creator collaborations, and experiential marketing.
  • Partner closely with Spotify's Music team to develop and execute artist marketing plans and integrated go-to-market campaigns.
  • Define the region's content pillars and editorial voice, working across various formats.
  • Build and manage high-impact experiential activations, live events, and fan experiences.
  • Serve as the cultural authority for the region, championing bold, original ideas.
  • Lead, coach, and develop a team of Content Marketing Managers.
  • Establish measurement frameworks for culture and content marketing.
  • Stay ahead of cultural trends, shifts in consumer behaviour, and the competitive landscape.

Requirements

  • 10+ years of experience in marketing, with a significant focus on culture, music, content, and experiential marketing.
  • Deep understanding of how different formats perform across platforms and a strong editorial instinct.
  • Extensive experience partnering with music teams, artists, labels, and creative partners.
  • Successfully built, led, and developed high-performing marketing teams.
  • Deeply immersed in music and culture across MENA and Türkiye.
  • Strategic and cultural thinking, identifying where Spotify should show up.
  • Thrive in a fast-paced, matrixed environment and comfortable navigating ambiguity.
  • Fluent in English and Arabic.
  • Turkish language proficiency is a strong advantage.

Desired Qualifications

  • Ideally within entertainment, media, or technology platforms.
  • Understand how to balance artist storytelling with brand objectives.

Benefits

  • Extensive learning opportunities, through our dedicated team, GreenHouse.
  • Flexible share incentives letting you choose how you share in our success.
  • Global parental leave, six months off - for all new parents.
  • All The Feels, our employee assistance program and self-care hub.
  • Flexible public holidays, swap days off according to your values and beliefs.
#marketing#culture#content#experiential#music#entertainment#media#technology#MENA#Türkiye#Egypt#Saudi Arabia#Dubai
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Company

Spotify

Job Posted

6 days ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

Dubai, United Arab Emirates

Applicants

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