Content Specialist

Marketing, Media & Creative · Marketing & Advertising · Content Strategy · Digital Marketing · Brand Management

In short

The Content Specialist will develop and execute content strategies across various marketing channels, ensuring alignment with IKEA's brand identity and business objectives. This role requires strong storytelling, copywriting, and digital marketing skills, with a focus on customer engagement and data-driven optimization.

Responsibilities

Develop and deliver relevant, engaging content aligned with IKEA's marketing and business objectives.
Plan and execute content across marketing channels, including campaigns, social media, loyalty, ORM, and activations.
Ensure content reflects IKEA's brand identity, tone of voice, culture, and values.
Translate business and marketing objectives into compelling content and creative solutions.
Lead integrated, multichannel marketing initiatives for a consistent customer experience.
Work with agencies and external partners, managing timelines and deliverables.
Collaborate with Marketing teams and global IKEA teams to develop locally relevant content.
Act as a custodian of content quality and brand consistency.
Use performance data to optimize communication and improve results.
Identify new opportunities through emerging platforms, technologies, and trends.
Share knowledge and collaborate with colleagues, contributing to an inclusive team.

Requirements

Strong experience in content strategy, development, and management across multiple marketing channels.
Deep understanding of social media, digital platforms, audience behavior, and integrated marketing campaigns.
Strong storyteller with good copywriting, editing, and creative thinking skills.
Understanding of the IKEA brand, culture, values, tone of voice, and consistent brand communication.
Customer-focused, able to turn insights into relevant content solutions.
Comfortable working with agencies, external partners, and cross-functional teams.
Ability to use data and insights to improve content effectiveness and achieve business objectives.
Curiosity about new trends, technologies, platforms, content formats, and changing customer behaviors.
Collaborative, proactive, and motivated by creating customer value and contributing to IKEA's business.

Skills

Content StrategyContent DevelopmentContent ManagementSocial MediaDigital MarketingCopywritingEditingBrand Management

#content#marketing#communications#social media#digital platforms#brand

About IKEA

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business…

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