Consumer Marketing Lead
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Content Strategy · Marketing Strategy
In short
Electrolux Group seeks a Consumer Marketing Lead in Bangkok to drive NPD marketing, localize content across channels, manage KOLs, and execute campaigns in the Thai market. The role involves developing engaging social content, coordinating agencies, and ensuring seamless execution of marketing plans.
Responsibilities
- Lead localization of Global New Product Development (NPD) marketing assets for the Thai market.
- Coordinate with agencies to adapt and develop localized assets (videos, POSM, e-commerce, social media).
- Develop local social media content concepts, creative angles, and consumer-relevant storytelling.
- Translate product benefits into engaging social content ideas.
- Develop content and creative briefs for agencies.
- Evaluate and provide feedback on agency proposals.
- Review and validate translations for accuracy and brand consistency.
- Collaborate with Product Line, Web, SEO, EDM, and Media teams for content publication and campaign alignment.
- Coordinate and execute marketing activation plans for product launches and campaigns.
- Track campaign timelines and ensure timely delivery of assets.
- Identify and recommend KOLs and influencers aligned with brand objectives.
- Coordinate with agencies and KOLs for campaign development and execution.
- Develop and deliver clear campaign briefs and content guidelines to KOLs.
- Review KOL content deliverables for compliance.
- Support marketing operations and financial processes, including accrual submissions and PR/PO issuance.
- Maintain proper documentation and ensure compliance with financial and procurement processes.
Requirements
- University Degree (Bachelor’s or Master’s in Business or related fields).
- 5 years of experience in marketing activation, product launches, content development, and campaign execution.
- Strong creativity and storytelling skills for social content and campaign concepts.
- Good understanding of social media trends, consumer behavior, and digital content best practices.
- Experience briefing and managing creative, media, and KOL agencies.
- Ability to collaborate effectively with SEO, EDM, and cross-functional teams.
- Strong project management and stakeholder management skills.
- Strong attention to detail in content review, localization, and quality control.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Excellent communication and presentation skills in both Thai and English.
Desired Qualifications
- Proactive, organized, and able to work effectively across cross-functional teams.
- International mindset, enjoying work in a global environment and delivering in cross-functional teams.
- Demonstrated strategic thinking, strong analytical skills, and ability to see the big picture.
- Proven track record of displaying strong business understanding and making skilled business decisions.
- Exceptional collaboration skills, proven ability to form strong cross-functional relationships.
- Great communication skills, ability to convince, influence, and motivate others.
- Self-starter, keen for new experience, responsibility and accountability, self-driven problem-solver.
- Agile, open to new opportunities, evolving priorities, flexible in delivery against strict deadlines, comfortable dealing with ambiguity and shifting priorities.
- Passionate about work, able to transmit energy to the team, viewing challenges as opportunities.
Benefits
- Flexibility of work hours with hybrid work arrangement
- Discounts on Electrolux products and services
- Medical & Hospitalization coverage
- Continuous investment in employee development
- Career growth opportunities
#Marketing#Consumer#Content#NPD
Company
Electrolux Group
Job Posted
1 month ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Mid-Senior
Locations
Bangkok, Thailand
Qualification
Bachelor, Master
Applicants
Be an early applicant