In short
IKEA is seeking a Commercial Loyalty Team Leader in Sesto Fiorentino, Italy, to drive customer engagement and loyalty strategies. This role involves implementing commercial plans, analyzing performance, and leading a team to enhance customer lifetime value.
Responsibilities
- Ensure correct implementation of the Country Commercial Calendar Plan and analyze activity performance.
- Secure store vitality and inspire customers to visit more frequently.
- Cooperate with the Store Commercial Team to set and implement the best store Add-on strategy.
- Contribute to driving the acquisition and activation of IKEA Family and IKEA Business Network members.
- Develop and execute engagement programs to enhance member lifetime value.
- Lead and communicate the commercial calendar, store activity plan, and CE & Loyalty KPIs.
- Develop the team, individual members, and their talents, ensuring succession planning.
- Act quickly on commercial opportunities or threats by monitoring KPIs and customer feedback.
- Participate in sustainability initiatives.
Requirements
- At least 2 years of experience in commercial and coordinating people.
- Broad knowledge of sales techniques.
- Broad knowledge of the HFB range and services, identifying opportunities for add-ons, cross-selling, and up-selling.
- Broad knowledge of sales activation, the commercial calendar, and relevant store activities.
- Broad knowledge of data analytics and sales KPIs.
- Broad knowledge of priorities, business planning process of Customer Experience & Loyalty strategy, and key drivers for customer engagement and behavior.
- Passion for people and oriented in self-developing talents and the team.
- Motivated by increasing customer value and satisfaction with a customer-first mindset.
- Ability to communicate confidently and clearly in both English and Italian.
Desired Qualifications
- Permanent contract classified at Level 1 under the Italian National Collective Labour Agreement for Modern Organized Distribution.
- Annual gross salary starting from €37,500.
- Final compensation package will be defined based on candidate's experience, skills, background, and overall qualifications.
Benefits
- Structured HR processes (onboarding, training, coaching, internal recruitment).
- Wellbeing Offering, including an Employee Assistance Program (EAP).
- Access to a corporate canteen with affordable meals (just over 1€).
- 15% employee discount on IKEA products for personal use.
- IKEA Vouchers for significant life events (marriage, cohabitation, birth/adoption).
- Access to a corporate discount portal for travel, leisure, technology, etc.
- Annual bonuses based on company and individual performance.
#Sales#Commercial#Loyalty#Customer Engagement