In short
Seco Tools is seeking an Audience & Messaging Specialist to develop and refine audience segmentation and messaging frameworks for marketing and communication efforts. This fully remote role in the Americas requires a strong background in B2B audience strategy and messaging, with the ability to translate customer insights into actionable guidance for cross-functional teams.
Responsibilities
- Develop and refine audience segmentation and persona frameworks.
- Develop clear, targeted messaging platforms aligned with strategic goals.
- Shape narratives, tone, and message architecture for different audiences and funnel stages.
- Create and maintain messaging frameworks rooted in customer motivations, needs, and behaviors.
- Partner with Insights to evaluate messaging effectiveness and translate data into improvements.
- Support the team in feeding insights and performance learnings back into personas and message frameworks.
Requirements
- At least 7 years' experience in audience strategy, customer insights marketing, customer experience, demand generation with strong segmentation expertise.
- Background in B2B audience strategy, messaging, content strategy, or brand communications.
- Experience developing audience segmentation or personas grounded in insights.
- Familiarity with program-led or portfolio-based marketing models.
- Strong writing skills – clear, structured messaging is central to the role.
- Experience working with data, measurement, or performance insights, especially when translating complex findings into practical guidance.
- Must reside in Mexico, the United States, or Canada.
- Must have a suitable home office environment, including reliable internet connectivity and a distraction-free workspace.
Desired Qualifications
- You are curious, structured, and creative.
- Collaborate openly, adapt quickly, and bring a thoughtful, audience‑first approach to every conversation.
Benefits
- Competitive salary and performance-based incentives.
- 401(k) with up to 8% company match.
- Generous PTO and 11 paid holidays.
- Comprehensive health, dental, and vision coverage.
- Company car, laptop, phone, and tools to succeed.
- Tuition reimbursement and paid volunteer time.
- Wellness programs and employee referral bonus.
#Marketing#Audience Strategy#Messaging#Customer Insights#B2B#Remote
Company
Sandvik
Job Posted
3 weeks ago
Employment Type
Full Time
WorkMode
Remote
Experience Level
Senior
Locations
Troy, United States of America
Applicants
Be an early applicant