The Job

Associate Marketing Manager, Amazon Consumables

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

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In short

Amazon Consumables is seeking an Associate Marketing Manager in Karnataka to own key traffic drivers, develop homepage and category strategies, and analyze customer behavior. The role involves optimizing traffic mechanisms like Search, Social Media, and Email, collaborating on brand initiatives, and driving customer acquisition and retention through exceptional marketing execution.

Responsibilities

  • Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
  • Develop winning Amazon homepage and category page strategies.
  • Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.
  • Analyze customer cohorts and drive initiatives to improve growth key cohorts.
  • Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
  • Conduct in-depth analyses on site initiatives.
  • Develop the category’s style guidelines, merchandising calendar, promotions.
  • Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
  • Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution.
  • Measure impact of marketing initiatives and continuously improve and optimise performance.
  • Present to senior management externally and internally.
  • Meet business goals while ensuring a top-notch customer experience.

Requirements

  • 2+ years of professional non-internship marketing experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience in a marketing role

Desired Qualifications

  • Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
  • Experience using integrated campaigns to solve brand/business challenges
#Marketing#Amazon Consumables
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Company

Amazon

Job Posted

2 days ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Associate

Locations

Bengaluru, India

Applicants

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