Applications Engineering, Principal Engineer
Technology, Data & Digital · Software & Web Development · Software Engineering
In short
Synopsys is seeking a Principal Applications Engineer in Korea to lead pre-sales technical engagements for Interface IP opportunities. This role involves understanding customer needs, defining IP solutions, and driving technical closure, requiring strong expertise in SoC/ASIC design and protocols like SerDes, PCIe, and DDR. The position demands excellent communication skills in Korean and English and the ability to collaborate across teams.
Responsibilities
- Own the pre-sales technical lifecycle for Interface IP opportunities across Korea: requirements discovery, solution definition, technical presentations, customer evaluation/POC planning, and technical close.
- Work directly with customer SoC architects and design teams to understand requirements and constraints, then recommend the right Interface IP solutions, including SerDes, PCIe, DDR, USB, MIPI, D2D, Ethernet.
- Lead technical evaluations and IP selection processes: define success criteria, evaluation plans, configuration recommendations, integration approach, and risk mitigation (performance/power/area/schedule).
- Partner with Sales/Account teams to shape win strategies, qualify opportunities, and align on customer decision process, stakeholders, and timelines.
- Drive customer-facing technical engagements such as architecture workshops, deep dives, and design reviews; coordinate follow-ups and ensure action items close on time.
- Support competitive situations with strong technical differentiation: develop positioning, handle objections, and guide customers through tradeoffs vs. alternative solutions.
- Drive PHY IP porting discussions and technical negotiations across process nodes and customer environments; align scope, assumptions, deliverables, and timelines with internal stakeholders.
- Serve as the technical bridge between customers and Synopsys R&D: translate customer issues into actionable engineering requests, drive prioritization, and ensure timely resolution during evaluations and integration.
- Contribute technical inputs to proposals and commercial execution, including RFI/RFP responses, technical sections of proposals, and scope/effort inputs (as applicable).
- Organize and facilitate technical forums with customers, Sales, Marketing, Program Management, and Engineering to align on strategy, resolve standoffs, and drive decisions forward.
- Track emerging technology trends and customer needs across AI, automotive, and data center segments; feed field insights into product roadmap and go-to-market planning.
Requirements
- Bachelor’s degree in Electrical Engineering, Electronics, or related field with 12+ years of experience; or Master’s degree with 10+ years in IC design, verification, semiconductor IP, or related areas.
- Strong hands-on background in ASIC/SoC design and/or verification, with deep understanding of design flows, integration challenges, and silicon bring-up considerations.
- Technical expertise in at least one major Interface IP domain such as SerDes, PCIe, DDR, USB, MIPI, D2D, or Ethernet, with working knowledge of protocols, PHY architecture, and integration requirements.
- Proven experience in a customer-facing pre-sales technical role (FAE / Sales Engineer / Applications Engineer / Technical Consultant) supporting evaluations and driving technical closure.
- Experience delivering technical presentations and leading customer workshops; ability to translate complex technical concepts clearly to engineering and business stakeholders.
- Strong communication skills in Korean and English (written and verbal).
- Ability to work effectively in a matrix organization across Sales, R&D, Product Marketing, and Program Management, driving alignment and decisions without direct authority.
Desired Qualifications
- Program management or project leadership experience on complex SoC or IP integration efforts is a plus, especially across multiple sites or time zones.
Benefits
- Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.
#Engineering#Applications Engineering#Principal Engineer#SoC#ASIC#Interface IP#Pre-sales#Customer-facing#Korea
Company
Synopsys Inc
Job Posted
2 weeks ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Mid-Senior
Locations
Seongnam-si, Republic of Korea
Qualification
Bachelor, Master
Applicants
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