Job details
Proposed designation: Analyst
Role type: Individual contributor
Reporting to: Team Lead – UK Marketing
Geo to be supported: UK
Work timings: 2:30pm to 10:30pm
Educational qualifications
Any professional certifications required:
BA university degree or equivalent
Professional marketing qualification (MBA or equivalent) preferred
Work experience
0 to 2 years of Business experience in a similar role for a large multinational company (Experience in a professional services firm would be an advantage). Experience in B2B marketing will be an advantage

Responsibilities

• Roles & responsibilities
  The role of an Analyst is to support the development, delivery and managing of website UI and content, to drive traffic and enhance the usability of the website.
  Web Experience Management:
  
  Create and maintain website content, including industry, insight sand landing pages.
  
  Uploading digital assets on AEM assets and other video hosting tools.
  
  Develop and implement strategies to improve the usability and accessibility of the website.
  
  Co-ordinate and manage end-to-end delivery
  
  Track and analyze website traffic and user behavior.
  
  Stay up-to-date on the latest web design and development trends.
  
  Collaborate with other departments, such as product development and customer service, to ensure that the website is aligned with business goals.
  
  Assist with other marketing initiatives as needed.
• Mandatory technical & functional skills
  
  Has worked on AEM (Adobe Experience Manager) or Wordpress or any similar tool
  
  Strong project management skills including the ability to multi-task and manage multiple projects with competing levels of priority and rigorous deadlines
  
  Detail-oriented to know the various program elements and orchestrate their movement/timing, yet able to step back and see the big picture and tie the pieces together to know where to focus efforts.
  
  Strong creative skills including reviewing copy and visual/image selection
  
  Knowledge of analytics tools such as Screaming Frog, Hotjar, Google Search Console, Adobe Analytics, etc.
  
  Basic knowledge of HTML & CSS.
   
• Key behavioural attributes/requirements
  
  Demonstrates a strong desire to acquire new skills and knowledge. Actively seeks out opportunities for growth and readily absorbs feedback to improve performance
  
  Understands and applies marketing principles in web publishing
  
  Shows a strong ability to interpret data to optimize content and improve user experience
  
  Adapts quickly to established workflows and guidelines
  
  Provides regular updates and prevents issues through clear communication
  
  Takes ownerships of tasks, follow through and escalates issues when necessary

Qualifications

Any professional certifications required:
BA university degree or equivalent
Professional marketing qualification (MBA or equivalent) preferred