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Trade Marketing - Manager_ Affordability

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Join Paytm, India's leading financial services company, and play a crucial role in improving merchant experience, optimizing processes, and analyzing complex data. Develop and implement trade marketing strategies, identify revenue opportunities, and manage promotional plans. Use your skills in data analysis, relationship building, customer segmentation, and budget management to succeed in this role.


About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma.

About the role :  Gathering, interpreting and use complex data to develop actionable steps to improve Merchant experience, processes and optimize results. Assesses company needs, receiving robust information and analyzes it, looking for trends or areas for improvements.

Expectations/ Requirements

1.       Creating and implementing the trade marketing strategy

2.       Building relationships with key suppliers, identifying new revenue opportunities

3.       Managing the promotional plan, identifying new promotional opportunities

4.       Working closely with the marketing team to commercialise brand plans, looking at pack formats, pricing and promotions

5.       Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers

6.       Coaching and supporting the sales teams to execute effectively with customers

7.       Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all

8.       channels/customers

9.       Segmenting the customer base and working closely with P&Ls to optimise channel strategies and maximise ROI

Superpowers/ Skills that will help you succeed in this role

1.       Build effective working relationships with a variety of different stakeholders

2.       Generate actionable insight from a range of data

3.       Understand and segment a customer base

4.       Develop and sell concepts based on data and insight

5.       Understand and manage budgets and P&Ls

6.       Manage multiple projects simultaneously

7.       Support, coach and educate in an effective way

8.       Develop and implement a plan, and continuously adapt to optimise results


Why join us

1.       A collaborative output driven program that brings cohesiveness across businesses through technology

2.       Improve the average revenue per use by increasing the cross-sell opportunities

3.       A solid 360 feedback from your peer teams on your support of their goals

4.       Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

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Job Posted

9 months ago

Job Type




Experience Level

3-7 years


Mumbai, Maharashtra, India




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