Trade Marketing Specialist
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Marketing
In short
This role focuses on managing Point of Sale Marketing (POSM) design and its entire lifecycle, from concept to post-evaluation. Additionally, the specialist will conduct trade marketing data analytics to track performance, build reports, and provide insights to support sales and marketing strategies.
Responsibilities
- Manage POSM design projects including visuals, displays, banners, and demo kits.
- Coordinate with vendors for POSM production and ensure brand compliance.
- Manage POSM lifecycle from planning, design, production, rollout, to post-evaluation.
- Prepare and track POSM deployment plans by channel, region, and store.
- Analyze sellout performance by product, category, channel, region, store, and time.
- Track display performance, visibility quality, and execution compliance.
- Monitor distribution performance across MT and GT channels.
- Build weekly and monthly reports on key business trends, risks, and opportunities.
- Support channel performance reviews with insights on sellout growth and product mix.
- Identify underperforming areas and propose improvement actions.
- Prepare dashboards and summary reports for various teams.
- Validate data accuracy with sales and field teams.
- Support post-campaign analysis to evaluate effectiveness and impact.
- Provide data input for trade marketing planning and allocation.
- Coordinate with Sales, Product Marketing, Brand Marketing, Finance, vendors, and field teams.
- Support budget tracking for POSM design, production, and deployment.
- Maintain organized trackers, reports, and deployment evidence.
- Assist in preparing presentation materials for business reviews.
Requirements
- Experience in POSM design and lifecycle management.
- Proficiency in data analysis and reporting.
- Understanding of sellout performance metrics and distribution tracking.
- Experience working with sales, marketing, and field teams.
- Ability to coordinate with internal stakeholders and external vendors.
- Familiarity with brand guidelines and compliance.
- Experience in preparing presentations and business review materials.
Desired Qualifications
- Experience with MT and GT channels.
- Skills in building dashboards and pivot tables.
- Ability to validate data accuracy and understand performance changes.
Benefits
- Remote work opportunity.
- Permanent, full-time position.
- Opportunity to work with Sales, Product Marketing, Brand Marketing, and Finance teams.
- Support for budget tracking and vendor settlements.
#Trade Marketing#POSM#Data Analytics#Marketing#Sales
Company
Electrolux Group
Job Posted
1 week ago
Employment Type
Full Time
WorkMode
Remote
Experience Level
Mid-Senior
Locations
Ho Chi Minh City, Vietnam
Applicants
Be an early applicant