Strategic Content Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Content Strategy · Digital Marketing
In short
Ericsson Enterprise Wireless Solutions is looking for a Strategic Content Marketing Manager to develop and implement content strategy and editorial standards. This hybrid role involves creating compelling market-facing narratives, writing thought leadership, and collaborating across teams to enhance content effectiveness and reuse. The position requires strong writing, strategic thinking, and collaboration skills.
Responsibilities
- Translate EWS messaging into connected, reusable narrative chapters and source content for priority target audiences, business challenges, use cases, and offerings across awareness, consideration, and conversion stages
- Write and edit high-priority content including thought leadership, market perspectives, and customer stories
- Collaborate with Customer Advocacy, Sales, and Communications to turn customer experiences into compelling market-facing stories and case studies
- Build editorial priorities, content plans, standards, templates, and development processes aligned with business goals
- Establish and operate the CoE — defining its services, intake model, and ways of working to increase content reuse and reduce duplication while retaining functional content ownership across the organization.
- Leverage internal teams, agencies, and AI-enabled tools to scale execution while maintaining quality and brand standards
- Establish practical measures for content effectiveness, adoption, and reuse, using data and feedback to continuously improve
Requirements
- At least 7 years of experience in B2B technology content strategy, editorial, communications, or related fields
- Exceptional writing and editing skills, with the ability to draw out insights from stakeholders and subject-matter experts and translate complex topics into clear, compelling stories.
- Experience building editorial programs, content operations, or shared content practices
- Experience developing thought leadership, customer stories, and messaging frameworks for enterprise technology audiences
- Strong editorial judgment and ability to distinguish a compelling story from simply more content
- Strong cross-functional collaboration and stakeholder engagement skills
- Experience working in global, matrixed organizations and influencing without direct authority
- Experience managing agency, freelance, or other external content resources
- Strong business judgment, intellectual curiosity, and a commitment to quality
- Ability to move comfortably between strategic thinking and hands-on execution
- Talent who are ready to learn, adapt, and develop the skills needed to thrive in an AI-enabled future.
Benefits
- Opportunity for an annual bonus based on business and individual performance.
- Subsidized, nationwide PPO medical benefit options, including low-deductible Point of Service Plan and High Deductible Health Plan (HDHP) with HSA contribution.
- Subsidized dental and vision coverage.
- 401(k) plan with a 4% company match and immediate vesting.
- Company-paid employee basic life and AD&D insurance.
- Company-paid disability benefits.
- Minimum of 15 days of accrued vacation.
- Up to 3 personal days per year.
- 11 annual holidays.
- 8 hours of volunteer time.
- 80 hours of sick time annually.
- Up to 16 weeks of paid maternity leave.
- 6 weeks of parental or adoption leave at 100% of pay.
- Comprehensive Employee Assistance Program.
- Mobile therapy.
- Volunteer paid time off.
#B2B#Technology#Content Marketing#Strategy#Editorial#Communications#Writing#Hybrid
Company
Ericsson
Job Posted
20 hours ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
Plano, United States
Boise, United States
Applicants
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