The Job

Sr. GTM Strategy Lead, Display Ads, Amazon Ads

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Marketing · Digital Marketing

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In short

Amazon Ads is looking for a Sr. GTM Strategy Lead to drive growth for their Display Ads business in India. The role focuses on go-to-market strategy, sales enablement, and program execution, including leading product launches and identifying innovations to improve advertiser outcomes and revenue.

Responsibilities

  • Build and run sales enablement for Display Ads, including value propositions, pitch narratives, playbooks, and training.
  • Own the team's core program mechanisms (WBR, MBR, operating cadences), defining metrics, driving narratives, and managing risks.
  • Lead the go-to-market strategy and execution for a marquee Tier-1 product launch, from concept through adoption.
  • Identify and drive innovations within the display portfolio to improve adoption, yield, or advertiser outcomes.
  • Translate market and advertiser insights into GTM strategies to drive net incremental revenue.
  • Establish credible relationships with advertisers and agencies, and support sales conversations.
  • Use data-driven decision-making to size opportunities, prioritize initiatives, and measure impact.

Requirements

  • 4+ years of B2B sales experience.
  • 7+ years of selling cost-per-click advertising (search engine marketing) experience.
  • Experience building customer relationships.
  • Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion.
  • Experience using data and metrics to measure impact and determine improvements.
#GTM Strategy#Display Ads#Amazon Ads#India#Sales Enablement#Program Execution#Product Launch
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Company

Amazon

Job Posted

1 month ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Senior

Locations

Bengaluru, India

Applicants

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